“A true trendsetter”: Netizens react as BTS' Taehyung’s ATIISSU Beanie becomes instant hit, selling out online after appearance at Jin’s concert

BTS' Taehyung’s fashion choices have received much acclaim from his fans across the globe. On June 28, 2025, BTS’ Taehyung made headlines for his shirtless look as he wore tank top to Jin’s RUNSEOKJIN EP. TOUR opening concert at Goyang Auxiliary Stadium. Besides his muscular look in black vest, fans gave equal attention to his beanie, which he wore to the event.

The Winter Ahead idol sported ATIISSU Classy Beanie KK, which was priced at 82,000 KRW. Shortly after V’s appearance, the beanie completely sold out on the brand’s website. As per X handle @taeguide, BTS' Taehyung’s beanie was instead sold for over 400k KRW on other websites, owing to it’s huge demand among the idol’s fans.

Netizens were thrilled to witness the impact of Kim Taehyung’s choices. As a result, his fans online flooded the social media with their adoration for the Slow Dancing idol.

One of them commented: “Icon of an era. A true trendsetter. The world is Taehyung's oyster”

Internet in frenzy over BTS' Taehyung’s sold out impact

Many other mixed reactions were seen online about the craze for V’s beanies. While some claimed that it was a normal scenario in case of BTS' Taehyung, while others emphasized on the idol’s impact.

“The impact Kim Taehyung! I love you so much and I’m so proud of you my dear!,” a fan said.

“I should start a business as well & if somehow taehyung uses my product I'll be rich in a day bro,” another fan stated.

“KING TAEHYUNG IMPACT the sold out king,” a fan commented.

“The list of products he is selling out keeps getting longer. Brands also celebrating whenever he wore their products,” another fan wrote.

Some said that BTS' Taehyung’s impact is insane, while others dubbed the idol as the king of sales.

“Sold out from some blurry fan photos that circulated. Kim Taehyung’s impact is insane,” commented an admirer.

“The king of Sales , it seems there will be a part two of 'We Shed Blood and Tears to Achieve This',” another fan wrote.

“You see how nobody is acting surprised cause we're so used to it, it's another normal day in Taeville for our Sold out king,” a fan stated.

ATIISSU shared their excitement online after Taehyung wore their beanie

ATIISSU is a newly established headgear brand by Gentle Monster. Shortly after the show, the item appeared as sold out on the label's website. Following that, ATIISSU and its affiliated brand Tamburins publicly conveyed their enthusiasm and followed the pop star on Instagram.

"I screamed when I saw the photo - I love you!!!!!!!!!!!!," one representative said. "A legendary guy wore our amazing hat!" another said.

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In related new, V posted a mirror selfie on IG story on June 7, 2025. His relaxed, basic outfit included a Celine military jacket and a wine-colored shirt. He paired his outfit with JW Anderson's twisted workwear Denim trousers, a triomphe cable-knit beanie, and sneakers.

Following his IG update, his $3,700 Celine black military jacket apparently sold out in hours on the luxury fashion brand's website.

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