From SEVENTEEN to BTS to Stray Kids: K-pop acts leading June Boygroup Brand Reputation Ranking

SEVENTEEN is dominating the Korean Business Research Institute's brand reputation rankings for male idol groups.

Local Korean outlet Soompi has reported that the analysis was conducted based on "participation, media coverage, interaction, and community indexes of various boy groups," with data collected from May 14 to June 14.

Per the outlet, the band has charted in the first position of the list, with a reputation index clocking in at 7,027,417, suggesting a 22.66 percent increase in their score since last month. Notably, this is the second consecutive year the band has achieved this, following its dominance of the list last August, when BTS and Stray Kids came in second and third, respectively.

Scroll down to see the complete list of this year's rankings.

June Boygroup Brand Reputation Ranking:

The brand reputation tool is used to analyze the correlation between online consumer behavior and brand consumption and how one impacts the other. Below is a list of all the boy bands that have had an impact on brand consumption, ranked.

1. SEVENTEEN
2. BTS
3. BIGBANG
4. SHINee
5. Stray Kids
6. TWS
7. TXT
8. HIGHLIGHT
9. BOYNEXTDOOR
10. THE BOYZ
11. EXO
12. ENHYPEN
13. NCT
14. Super Junior
15. WINNER
16. ATEEZ
17. INFINITE
18. MONSTA X
19. FANTASY BOYS
20. RIIZE
21. ASTRO
22. BTOB
23. Wanna One
24. ZEROBASEONE
25. VIXX
26. TVXQ
27. 2PM
28. ONF
29. Shinhwa
30. TREASURE

Everything we know about this year's rankings and how SEVENTEEN came in first place:

Soompi has reported that this year, some of the highest-ranking phrases in the leading band's keyword analysis included “MINITEEN,” “Bad Influence,” and “HAPPY BURSTDAY.” Their high-ranking words, on the other hand, included “record,” “donate,” and “reveal.” Per the outlet, the band's positivity-negativity analysis racked up a score of 91.78% in terms of positive reactions.

Last year, when it was revealed that the band had dominated the list, Koo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, said in a statement:

"In the August 2024 boy group brand reputation big data analysis, SEVENTEEN topped the rankings. The link analysis for SEVENTEEN highlighted terms such as 'release,' 'reclaim,' and 'donate.' Key words associated with the group included 'Carat,' 'unit,' and 'world tour.' The positive sentiment rate was notably high at 90.94%. Detailed analysis shows that while SEVENTEEN's brand consumption decreased by 1.08% and brand issues by 3.36%, brand communication saw a significant increase of 154.02%, with brand diffusion rising by 9.90%."

This year, BTS came in second, with its brand reputation index clocking in at 6,843,685. Coming in third place was BIGBANG, which had a score of 4,318,118.

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