Promoting her lingerie label Savage X Fenty, Rihanna delivers a step-by-step guide. On August 22, the pop star posted a video titled The Art of Packing on her Instagram account. In the video, the Umbrella artist can be seen packing a big suitcase with clothes from her own label.
Seeing Riri doing a new video, netizens started asking about her much-awaited album. The singer's last album, Anti, was released in 2016 and since then, fans have been waiting for her new album, which has been in production for years. The new Savage X Fenty video invites a flurry of reactions about Rihanna's new album.
"How about we pack an album @rihanna," a netizen reacted.
Savage X Fenty's The Art of Packing featuring Rihanna fetched mixed reactions
Riri delivered a quirky and fun packing guide video while promoting her lingerie label. Fans eager for the album asked about the updates on the album and playfully poked the pop star. Some online users sarcastically reminded the singer of R9, the name given by fans to Rihanna's upcoming ninth studio album.
"Rihanna shares packing tips! Very helpful, although it seems she forgot something important. R9," a user wrote.
"How about you pack up that album in a plastic vinyl sleeve and put it on your website????" a netizen wrote.
"why is she packing suitcases, where is the album, why is doing everything else other than give us new music," a user commented.
There were many users who loved the playful packing guide by the Rated R artist. At the same time, many online users shared their perspectives and experiences related to packing.
"My strategy: pack only what you'd actually miss if lost. Suddenly three pairs of shoes become one," a user commented.
"The art of packing? Easy. Step 1: Hate it. Step 2: Shove everything in the bag. Step 3: Sit on it till it zips," a netizen added.
"Packing is just playing tetris with clothes while slowly losing your sanity," another user commented.
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Fans have been waiting for Riri's ninth studio album, which has been in the works for years. In February 2025, the pop icon shared the reason behind such a long wait. In an interview given to Harper's Bazaar, the singer said,
“After a while, I looked at it, and I was like, this much time away from music needs to count for the next thing everyone hears. It has to count. It has to matter. I have to show them the worth in the wait.”
She said that she had finally "cracked it" and her new album would be where her artistry "deserved to be right now."
Rihanna recently gave her voice to the Smurfs movie soundtrack, Friend of Mine. The song was released on May 16.