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Taylor Swift is giving fans a sneak peek into her brand new era.
The songstress's twelfth studio album, The Life of a Showgirl, debuts on October 3, and in a new Instagram video, she teased fans with an idea of what to expect. She promised there would be exclusive photocards, "unique" poems in her CDs and vinyls, and "more images."
Taylor Swift, 35, also gushed over her “extraordinary” album photo shoot collaboration with Martin Marcus in her Sunday, September 20 video:
“I just wanted the fans to have as many images from this sort of world this album era as possible,” she said. “And so I really spent a lot of time figuring out how I could make the best vinyl product and the best packaging and the best CD experience that they could have."
Taylor Swift has fans buzzing with anticipation for her newest project: Here's what we know so far
The Grammy-winning singer also opened up about the different aspects of her forthcoming album, including its “high-gloss finish," which she said she'd “never done before."
“I think we wanted this album to feel really luxurious,” Swift explained. “And kind of as a nod to the luxury that a showgirl puts on when she's onstage. Meanwhile, like in the quick-change room, she's like [heaving],” she joked. “Maybe that's just me. I don't know.”
Taylor Swift then concluded her memo by telling fans she's proud of how her work came together, a sentiment she hopes her fans will echo:
“The vinyl packaging, the CD packaging, the photographs, the photo cards — it's all just something I'm very proud of, and it took a lot of time to put together, a lot of concentration, a lot of organization, but hopefully it pays off,” she said. “I hope the fans are happy.”
She captioned the video,
“Only 13 DAYS until we enter the world of#TSTheLifeofaShowgirl! ❤️🔥 Pre-order album copies featuring luxurious new photos, poems, and more before October 3!”
Taylor Swift also just announced she will be bringing her new album to theaters on its release date. In a statement on X, she penned:
"I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 - Oct 5 only in cinemas! You’ll get to see the exclusive world premiere of the music video for my new single “The Fate of Ophelia”, along with never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl."
She continued with an invitation all Swifties:
"Looks like it’s time to brush off that Eras Tour outfit or orange cardigan… Tickets are on sale now. Dancing is optional but very much encouraged."
KVPR has reported that Taylor Swift enlisted the help of AMC Theatres to distribute the work, and it will roll out in all 540 screens across North America. There will also be screenings across Cinemark and Regal theatres, in addition to cinemas in Mexico, Canada, and Europe.
The songstress last worked with AMC in 2023, when she debuted The Eras Tour concert film. The project ended up raking in over $261 million at the global box office, making it the highest-grossing concert film of all time.
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