“I’m a rapper who makes pop music”: Doja Cat on the vision behind her genre-bending album ‘Vie’ ahead of its September release

Doja Cat isn’t here for genre boxes — the Grammy winner says she’s first and foremost a rapper, but one who unapologetically makes pop music.

Ahead of the release of Vie, Doja Cat's fifth studio album, the artist sat down for an interview with CBS News Sunday Morning, where she set the record straight on her genre.

"Pop. I think I'm a rapper who makes pop music."

The songstress also expressed her excitement about Vie, revealing that the upcoming project is a collection she hasn't done in the past.

“I’m very excited. It’s things I wasn’t able to do before. I couldn’t hit certain riffs or runs - I used to joke about that and pretend to be a singer singer. But I sucked it up and stopped joking and took myself more seriously.”

The tell-all comes as fans await Doja Cat's new album, Vie, set for release on Sept. 26. It marks her first full-length record release since Scarlet in 2023.

Doja Cat spins back time with ’70s-inspired Vie

Some details regarding the "Paint the Town Red" hitmaker's latest release are still in the vault, although it has been revealed that she wrote the lyrics for the entire album under the moniker Amala Dlamini, which is the artist's birth name.

Back in July, the star also disclosed via V magazine that Vie will flaunt her lyricist and performer flair and evolution, adding that the album is influenced by the retro aesthetic, which leans more into the '70s nostalgia.

"I wanted to play with that nostalgia by using these Lo-Fi sounds and samples and things that reminded you of something from your childhood, but it wasn't on the nose '80s."

She further discussed the concept of the album:

“The concept is very pointed towards love, romance, and s*x—and discourse in relationships. Really just relationships in general, and relationships with yourself, even. I think right now, you hear a lot of songs about breakups, and a lot of songs about how we’re just kind of sick of men. I have a song like that on this album."

Further, Doja Cat clarified that the album explores love in a way that it captures her own vision of it in the future, which is rooted in her hope and hopelessness. She explained:

"What I hope it could be. Because I remember there was a time when people were talking about wanting to be with each other, and it seems to have gotten a bit more vapid and just sort of like, not real… not loving, not romantic.”

Trending

Doja Cat has showcased an unrelenting commitment to Vie that she withdrew from the Austin City Limits Festival. In a lenghty Instagram Story, she wrote:

"When I made the commitment, I didn't know exactly when Vie would be released. I've been working on finalizing the album, making videos, taking the time to put together an album campaign that I am really excited about, and it's become clear to me that I cannot give you guys the show you deserve within this time frame."

×

Was this article helpful?

Thank You for feedback