“Insane Promotion Scheme”: Internet reacts to Doja Cat’s “Vie Hotline” rollout ahead of her upcoming single, "Jealous Type"

Doja Cat released a preview of her new single Jealous Type on August 7 and is reportedly set to release the track on Friday. According to reports, the single is a part of her upcoming album Vie, which is expected to feature retro-inspired sounds. In a cryptic promotional move, the pop star launched the Vie Hotline ahead of the single’s release.

The Candy artist shared an Instagram post on August 7, announcing the hotline, inviting fans to talk about love by calling or texting (747) 246-7262. In the post, she appears in a retro look, wearing red lingerie. The image includes the text, “Are you the jealous type?”

The Grammy-winning singer’s Vie Hotline has sparked curiosity and conversation among fans online.

"Woah. This is insane promotion scheme," a netizen reacted.

Fans called Doja Cat's Vie Hotline a great strategy for promoting Jealous Type

Doja Cat invited her fans to call or text the hotline number for more information. The intriguing post sparked curiosity among her audience, with many praising her creative approach to promoting the new single.

"Doja Cat’s “Vie” Hotline for her new single “Jealous Type” is such a clever move! She’s got fans buzzing with this creative tease, and with Jack Antonoff’s production, this track is bound to be a vibe. Can’t wait to hear it!," a fan reacted.

"Marketing queen strikes again she knows how to build hype perfectly," another user wrote.

"Anybody claiming Doja is copying another artist with the “VIE Hotline” is clearly out of touch, as this has been a prominent promotional strategy since the mid-2010’s. Not only that, but Doja used this same tactic in 2019, so it’s nothing new for her," a fan commented.

Many on the internet also shared their experience of calling the hotline.

"Doja Cat in new promotional poster promoting upcoming single “Jealous Type” you can now call the hotline. I called it was the coolest thing ever omg!!! Yall needa call ASAP. 😂, a user shared.

"Love isn’t dead - it’s on hold...😉 Doja Cat’s Vie Hotline isn’t just promo, it’s a chaotic therapy line for the emotionally unhinged," a user wrote.

Upon calling the automated Vie Hotline, users are greeted by Doja Cat’s voice and receive different responses depending on the number they press. When texting the Vie Hotline number, users are welcomed with an introductory message that reads,

"Welcome to the VIE Hotline. Where love is complicated, but texting us isn't. A place for the lovers who feel too much, too fast, too often. This is your space for love, life, and the mess in between. I'm no couples therapist - but I do have some opinions. Before we begin, make sure you save my number."

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