“It feels deeper than just music”: Pitbull reacts to fans’ viral fancy dress trend spotted at his U.K. Arena Tour shows

American rapper and singer Pitbull ran into a fan-driven viral trend that caught on at his concerts during his latest arena tour in the U.K. and Ireland. People have been showing up dressed like the artist's trademark style—black suits, bald caps, and sunglasses—turning venues into meetups of Pitbull look-alikes. This craze, which has popped up at different international stops over the past few years, came back in full swing during his June 2025 European tour.

Fans took part by creating flash mobs and social groups outside the venues before shows. The trend, which mixes humor with tribute, has become a familiar part of Pitbull's tour stops. In a chat with the BBC, Pitbull recognized a common trend among his fans. He called the sight of many people dressed like him "priceless." This, he said, shows the link between his songs and how the crowd feels. He noted that putting on his look seems to go beyond just dressing up. It helps create a shared vibe at events that goes further than just the music.

“Every time I’m at a show, I let them know that when you put on a bald cap, I hope you’re ready to have the time of your lives – it feels deeper than just music,” he said. “It’s the ultimate trophy to be able to go on stage and see all the hard work that you put into the music. I’ve been in the game for 25 years and to see every demographic, everybody [dressing up] at the shows is priceless.”

Pitbull reflects on his career and cultural journey in the music industry

Pitbull talked about his career and explained the special role he has played in the music industry. He performs in both Spanish and English, and shares how he had to deal with cultural duality in his early days.

The singer began his music career in the early 2000s by diving into genres like reggaeton, Latin hip-hop, and crunk. He signed with TVT Records and dropped his first album, M.I.A.M.I., in 2004. Lil Jon handled the production for the album, which saw decent success on the Billboard 200. His next albums, El Mariel in 2006 and The Boatlift in 2007, have also met with success.

His big break came in 2009 with Rebelution, his fourth album. This record included chart-topping hits “I Know You Want Me (Calle Ocho)” and “Hotel Room Service.” These songs climbed to second and eighth place on the Billboard Hot 100, helping him reach the mainstream spotlight.

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Pitbull is traveling across Europe on an extensive tour, featuring two shows at London's O2 Arena on June 9 and 10. The tour is scheduled to conclude in Stockholm, Sweden, on June 29. This journey follows a previous stop in the region back in February 2025.

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