"NFL themed music video coming": Netizens react as Taylor Swift reportedly films a music video in Los Angeles

Taylor Swift is making headlines again with a reported secretive music video shoot that has generated fan theories and social media chatter.

According to reports, the 14-time Grammy winner was spotted in Los Angeles last week filming a 'top secret' project that some fans believe could be NFL-themed. The alleged project comes after a short work break, during which Taylor Swift was frequently seen with her boyfriend, Kansas City Chiefs tight end Travis Kelce.

Details of the music video remain scarce. However, the shoot has triggered speculation from fans and enthusiasts that Taylor Swift may be preparing for her next musical era.

Internet reactions to Taylor Swift's new secret LA music video shoot

Swift reportedly filmed the new video on Thursday, July 18, 2025, under extremely tight security. According to insiders, crew members on set were not allowed to hear the actual song; they were only allowed to hear its instrumental beat. A source told The U.S. Sun:

"It was so top secret that those working on set were not even allowed to hear the song. Even though she has been taking time off from touring to spend time with Travis, there are still projects she is working on."

Swift's rep has not confirmed the shoot, and there are no official stills or footage from the day. Pop Base took to its official X (formerly Twitter) handle to share:

"Taylor Swift recently recorded a music video in Los Angeles, The Sun reports."

Swifties did not wait long to jump into the comment section of the post, sharing their thoughts on the report:

"NFL themed music video coming next year", declared a netizen.

"Another single? I just hope it is not another one about her ex or some tragic love story", penned another.

"Taylor's next era is loading LA lights, big vibes.", speculated a third.

Others also chimed in:

"OMGGG WE ARE GETTING THAT ALBUM BY AUGUST???????", expressed an X user.

"Her comeback is going to break records", commented another.

""It was so top secret that those working on set were not even allowed to hear the song, only the beat." WE ARE SO BACK", hyped a third.

The rumors around the shoot's football theme gained traction partly due to timing. Travis Kelce had returned to the Kansas City Chiefs training camp after a summer spent traveling with Taylor Swift. The couple began dating in mid-2023. They spent their first full NFL offseason together.

Kelce also "hard launched" their relationship on Instagram with a 13-photo carousel that included cozy moments, group outings, and subtle nods to Taylor Swift's lucky number, 13.

The 2025 season is now underway, and Swift recently attended Kelce's training events and family hangouts. Hence, the potential idea of her incorporating elements of his life into her work might not feel far-fetched.

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