“Perfect match”: Fans react as LE SSERAFIM's KAZUHA becomes the new brand ambassador for Lululemon

LE SSERAFIM's KAZUHA announced as the new brand ambassador for Lululemon, fans call it the “Perfect match.”

K-pop girl group LE SSERAFIM's KAZUHA is announced as the new brand ambassador of the athleisure brand Lululemon. On May 7th, the idol posted new collaboration images with the brand, showcasing her flexibility. Kazuha is one of the most flexible dancers in K-pop today, due to her extensive training and background in ballet.

The campaign shows LE SSERAFIM's Kazuha wearing a dark blue sports bra and leggings set and doing languid ballerina and yoga poses.

Lululemon Korea' announced, “Introducing Kazuha (@zuhazana), our new Lululemon ambassador, who lives as if movement is the most powerful form of self-expression."

"Kazuha is an idol who embodies movement based on intention, strong will, and confidence. Through this partnership, we hope more people will recognize the importance of movement and discover their inner potential."

Fans react to LE SSERAFIM's KAZUHA ambassadorship

Fans were gushing over LE SSERAFIM's Kazuha's new partnership with the global brand, with the trending hashtag #KAZUHA_FOR_LULULEMON.

One fan commented, "Wow this is one of the few brand ambassador announcements that makes sooo much sense! Come on ballet queen"

Another agreed, "Zuha bagging gigs left and right this suit her so well"

"Perfect fit! Kazuha’s grace and strength align seamlessly with Lululemon’s image" one fearnot (LE SSERAFIM fans) stated.

One fan also shared, "Girly currently have 6 solo brand ambassadorship in Korea" referring to her collaborations, including Lululemon, with Etude, Lador, Lancom, Vidivici, and Calvin Klein.

Another, "They know who the hottest kpop group are"

While one user joked, "i wsnt her face all over my city too"

Trending

The group recently released their 5th Album ‘HOT’ In March with 5 tracks, including the title track “Hot,” along with “Born Fire,” “Come Over,” “Ash” and “So Cynical (Badum)” It's their first comeback since last year with "Crazy." LE SSERAFIM just wrapped up their successful two-day concert in Incheon on April 19–20. The group is now continuing their tour across Asia, in Nagoya (May 6–7), Osaka (May 13–14), Kitakyushu (June 7-8), Saitama (June 12 and 14–15), Taipei (July 19), Hong Kong (July 26), Manila (August 2), Bangkok (August 9–10), and Singapore (August 16).

Sakura from the group talked about the album saying, “LE SSERAFIM is that fire for me. The album’s message – the willingness to burn everything for what one loves, despite the uncertainty of how one’s story will unfold – reminds me of the same feelings I had when I decided to re-debut as a member of LE SSERAFIM.”

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