“This is amazing”: Netizens react as BTS' Jimin ranks #2 in K-Brand Index for individual Male Idols as per The Asia Brand Research Institute

On June 23, 2025, the Asia Brand Research Institute shared its Top 10 K-Brand Index for male idols, with BTS' Jimin placed at the #2 spot on the list. The BTS’ idol was placed next to BIGBANG’s G-Dragon, who topped the index. Park Jimin made this mark, given his hiatus due to his obligatory South Korean military training.

The K-Brand Index computes scores by bringing together trends, media presence, social media engagement, community involvement, and sentiment assessment, while omitting weight biases. The rankings were only derived from online data indices, with offline indicators excluded, as stated by the institution.

ABRI assesses brands throughout Asia, concentrating on extensive categories and regular industry studies. The data collection occurred from May 21 to June 21, examining data from 755 active male group members.

BTS' Jimin’s followers were impressed with his latest recognition; therefore, his fans inundated social media with their praises for the idol. One user on X:

“This is amazing. Jimin quietly serving in ms and still managed to be in #2 Congratulations Jimin”

Fans of BTS' Jimin lauded his latest recognition in K-Brand Index

While some hailed Jimin as a Global It Boy, others emphasized the WHO singer’s impact.

“GLOBAL IT BOY JIMIN doing his thing yet again,” a fan commented.

“JIMIN IMPACT JIMIN POWER CONGRATULATIONS JIMIN JIMIN JIMIN PARK JIMIN,” stated an admirer.

“CONGRATULATIONS JIMIN JIMIN IMPACT Jimin ranked #2 despite only being discharged 10 days prior to the results and barely being active on social media, making his rank even more amazing,” wrote another fan.

Some fans stressed how BTS' Jimin earned the second spot despite being on a long break due to his military training. Another admirer praised the Smeraldo Garden singer as king.

“He did this while being chronically offline,no activities whatsoever Oh The KING HE IS,” commented an admirer.

“JIMIN how do you do that? Like being invisible? Jimin exudes aura ..,” commented a fan.

“King status whether he’s active or not,” another fan wrote.

BTS' Jimin ranked alongside his bandmates V and Jungkook on the K-Brand Index

The K-Brand Index is a comprehensive data analysis system created by The Asia Brand Research Institute in collaboration with both local and international scholars, supported by an advisory group across many disciplines.

Top 10 Boy group individual category of the K-Brand Index:

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• BIGBANG's G-Dragon
• BTS' Jimin
• EXO's Baekhyun
• BTS' JungKook
• ASTRO's Cha Eunwoo
• WannaOne's Park Jihoon
• SEVENTEEN's Jeonghan
• BTS' V
• NCT's Doyoung
• RIIZE's Wonbin

In related news, Jimin won the ‘Hallyu Special Award/Korean Wave Award’ at the 2025 Seoul Music Awards. Kim Namjoon also bagged an award at the Seoul Music Awards under ‘Best R&B/Hip Hop.’

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