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Demi Lovato has announced her ninth studio album, It’s Not That Deep. The 11-track album is slated for release on October 24. The announcement came three days after the singer released the music video Here All Night, which is a part of her upcoming album.
On September 15, the Heart Attack singer announced her new album and also shared its cover. She captioned it:
"IT’S NOT THAT DEEP. my ninth studio album, will be yours on october 24... This music is a reflection of where i am now. so proud of all the work I’ve done, and now, it’s time to celebrate and have some fun!!!... And thank you to my lovatics — i love you and i’ll never let you go."
Soon after the announcement, Pop Base posted the news on its X account, along with the album cover. The album received mixed reactions from netizens. While some expressed their excitement for the new release, other users called out the album art and title of Lovato's new album. A user commented,
"Weird title."
Internet divided on Demi Lovato's upcoming album It’s Not That Deep
The album cover depicts Demi Lovato holding onto a pink dress to cover her body, surrounded by people doing various activities like playing chess, taking selfies, and talking to each other. The artistic cover, which she made with the help of Daniel Sachon and Imogen Strauss, sparked mixed reactions. A user wrote that it looked like it was AI-generated.
"This album cover looks a little ai-generated."
Another user questioned the bold photoshoot of the singer for the album art.
"But why did she remove her clothes?"
However, many of her fans praised the singer and found the album art interesting. A netizen even found it fit for the best album art accolade at the 2027 Grammy.
"Very interesting cover. I won't be surprised if she wins grammy in 2027 for best album cover category."
Another user said that the singer needs to continue to work with the same creative team.
"She needs to keep this creative team cause theyre elevating her jush….. i hope she’s also doing something about the music tho…"
A netizen also lauded the album title, suggesting it aligns with contemporary trends of online trolling and a lighthearted approach to self-image.
"Actually her best album name so far....making an era which focuses on trolling & not taking yourself seriously and then give an album named like that is just iconic."
Another fan expressed excitement to listen to Demi Lovato's fresh music.
"Excited to hear Demi’s new era and fresh sound."
A look at Demi Lovato's discography
The new album, It’s Not That Deep, will be Lovato's ninth studio album, which is coming after she released Holy Fvck in 2022. Here is the list of all of Demi Lovato's albums released so far:
- Don't Forget- 2008
- Here We Go Again- 2009
- Unbroken- 2011
- Demi- 2013
- Confident- 2015
- Tell Me You Love Me- 2017
- Dancing with the Devil... the Art of Starting Over- 2021
- Holy Fvck- 2022
Demi Lovato's upcoming album, It’s Not That Deep, is available for pre-save and pre-order on her website.
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