Who designed Playboi Carti’s Strawberry Diamond Lollipop? Rapper brings custom accessory to the 2025 BET Awards performance

At the 2025 BET Awards, Playboi Carti grabbed attention not only for showing up but also for bringing an eye-catching accessory: a custom diamond-studded lollipop lollipop. Alex Moss, a renowned jeweler, created this unique piece that has garnered attention online and in music and fashion circles.

The lollipop, which people called "iced-out," had pink stones set in the candy part and white stones on the stick. Although it was a piece of jewelry and not meant to be eaten, the rapper put it in his mouth during the event, blurring the lines between fashion, art, and performance. A clip uploaded on June 10 by No Jumper on X gave a detailed view of the piece, showcasing the craftsmanship behind it.

STRAPPED!, another X account, shared additional videos of the rapper playing with the accessory. The lollipop's look sparked different reactions on social media, from jokes to disapproval, showing how people felt about Carti's unusual fashion choices.

Carti has used the lollipop theme in his branding before. The visual motif appeared earlier in the "2024" music video, and its appearance again at the BET Awards hints at an ongoing thematic link. The accessory fits well with his aesthetic and reinforces the visual identity tied to his changing public image.

Who designed Playboi Carti’s Strawberry Diamond Lollipop?

Alex Moss designed Playboi Carti’s strawberry diamond lollipop. Moss has made a name for himself as a top custom jewelry maker. According to Complex's April 2025 ranking, Moss is recognized among the top celebrity jewelers, with a clientele that includes high-profile artists such as A$AP Rocky, Yeat, Drake, Tyler, the Creator, and Playboi Carti. Alex Moss compares jewelry to luxury cars needing maintenance. He said,

"I like to tell my clients that jewelry is like cars. They're really fine-tuned, expensive luxury items, but they need maintenance. Imagine someone like Don Toliver jumping up and down on stage. It is given that the piece is going to lose some stones or get a little scratch. So, they'll just send it in for repair and I'll shoot it back out to them."

Moss started his own brand, Alex Moss New York (AMNY), in 2020 after working as an intern at Avianne & Co., a famous jeweler in the diamond district. His creations stand out for their complex details and unique custom designs, which makes him a popular choice for musicians who want eye-catching visual pieces.

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For now, Playboi Carti stays busy touring, joining The Weeknd's "After Hours Til Dawn" tour, which will run until early September. The rapper's presence at the 2025 BET Awards shows how he blends performance and style to grab attention.

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