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YG Entertainment confirmed on June 23, 2025, that BLACKPINK will release a new song in July. This marks their first group release since Born Pink hit the scene in September 2022. Fans are buzzing with excitement, but not everyone's happy. "BLACKPINK Leave YG" started trending on Weibo right after the news broke. The uproar seems to originate from how YG plans to unveil the new track.
Instead of releasing it on streaming platforms worldwide, YG plans to debut the new song at the Korean girl group's upcoming show in Goyang on July 5 during the opening leg of the DEADLINE World Tour.
Fans who've been waiting over 1,000 days for new music aren't thrilled about this approach. They were hoping for a global release that they could all enjoy at the same time.
YG Entertainment reportedly said:
"There was a lot of discussion about how to release this new song, and we decided to first reveal it at the Goyang concert, which is the starting point of the DEADLINE tour where we will be reunited with fans."
Weibo users expressed worries about how YG Entertainment handles the group. They questioned the company's approach to promotion and hinted that the Korean girl group's talents aren't being used. At the same time, fans on other sites like X (previously known as Twitter) shared these thoughts.
A fan page on X wrote,
ENOUGH IS ENOUGH. We've waited three years for new #BLACKPINK music, and this is what you give us? You expect us to watch fancams from the concert just to hear their new songs after three years? Are you even serious, or do you think we're a joke? You had one job since. @BLACKPINK renewed as a group, and you still can't treat them right.
Another user posted:
RELEASE THE SONG ON THE JULY 4TH #BLACKPINKCOMEBACK. Let's speak for ourselves Blinks!
The hashtag "BLACKPINK Leave YG" has become popular as fans express their frustration, demanding improved planning and better access to the comeback.
BLACKPINK’s world tour and YG’s approach to their comeback
The Korean girl group will begin their DEADLINE world tour in July with a concert in Goyang. The tour will cover 16 cities and include 31 shows. Stops include Los Angeles, Chicago, New York, Toronto, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Singapore, Tokyo, and Hong Kong.
YG has faced criticism before about its management of the Korean girl group's promotional activities from the fans. The group's long breaks between music releases and limited promotions in South Korea have often sparked discussions among fans and people who follow the K-pop industry.
Trending
YG Entertainment explained that they decided to showcase the track at the Goyang concert after thinking it through. The company promised fans they would soon share detailed plans for the worldwide release and promotions.
The Korean girl group's new music release remains a big event in the K-pop world. While the comeback has brought both joy and criticism, everyone now waits to see how YG will handle fan expectations and address the growing online conversation.
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