Selena Gomez has generated widespread debate with the teaser launch of her new music video for Sunset Blvd, a song she collaborated on with Benny Blanco. The teaser, which she uploaded to her Instagram, gained traction fast, with fans responding to the visuals and audio. Reactions included,
"This is magical" @hulu
Killa @bangbangnyc
"OH MY GOD YOU LOOK SO GORGEOUS." @selenators.time
One comment, however, caught everyone's eye:
"She's reheating her Fetish nachos." @Liv
This line of text refers to Selena Gomez's 2017 track Fetish and suggests some creative overlap between the two projects. Fans also commented that she resembled her Revival era, which was a time in Gomez's career characterized by a more mature artistic style.
Some pointed to her singing, with one person saying,
"Your voice!!" @rare_beauty_fan_page
The teaser has generated considerable interest in the full music video, which is due out on March 14, and the album, I Said I Love You First, which is due out on March 21.
The song title is alluding to the early days of the couple
Gomez and Blanco earlier revealed that Sunset Blvd is not only a song title but also an allusion to a personal experience. The first date of the couple was along Los Angeles' Sunset Boulevard, which makes the song a summation of their early days. Selena Gomez validated this relationship in an Instagram post, saying,
"Our first date was on Sunset Blvd, and it's also the title of our next song together ???? Sunset Blvd out March 14 with @itsbennyblanco. P.S. this is our first official photo together."
The title has also brought an element of the personal to the song, and fans have eagerly debated whether or not the lyrics will delve further into Gomez and Blanco's relationship. Gomez has done this with music before, and the teaser indicates that Sunset Blvd will keep it going.

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Fans are comparing the teaser visuals to Selena Gomez's past work
The Sunset Blvd teaser has been compared to Selena Gomez's past music videos, especially from her Revival era. Fans observed similarities in style and aesthetics, citing a return to a visual theme that was successful before.
One user said,
"Selena looking like revival era." @selenaqueenuegomez
referencing the connection between the upcoming release and her previous work.
Aside from the visual strategy, the teaser has generated curiosity about how Sunset Blvd relates to Gomez's changing music career. Some fans have concentrated on the vocals, with reactions such as
"Your voice!!"
highlighting the excitement about the production and sound of the song.
The album I Said I Love You First will feature personal themes and collaborations
Sunset Blvd is one of 14 songs on Gomez and Blanco's new album, I Said I Love You First, released on March 21. The album will have themes based on their relationship, with the names of the songs giving a sense of a personal story.
There is one song, Ojos Tristes, that indicates the influence of Gomez's Latina background, and another, Call Me When You Break Up, that has singer-songwriter Gracie Abrams. The release of the teaser has generated interest in how I Said I Love You First will define Selena Gomez's catalog.
Although she has worked with Blanco in the past, this album is their first collaborative full-length project. The release is highly anticipated by fans and industry observers, who believe it will give insight into the couple's personal and creative trajectory.
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The Sunset Blvd teaser has already inspired strong fan reactions, from the excitement of personal meaning in the song to analysis of its aesthetic. With the music video released on March 14, and the album on March 21; the next few weeks will help place what Selena Gomez and Blanco have done into further context.
The reaction so far indicates that this project is being closely monitored, and the complete release will probably spur additional discussion.
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