“What Has the Music Industry Become?”: DDG reacts to his album ‘MOO’ hitting 563K first-day streams, questions the industry’s obsession with numbers

American rapper and online streamer DDG recently addressed the growing obsession with streaming numbers on his recent livestream. According to the rapper, music should not be about the number of streams but about appreciating the art and creativity.

"Yo, this music shit has gotten so bad that n*ggas are talking about first day streams bro. Come on, bro, like Jesus. What has the music industry become? I remember back in the day, it was about music being nostalgic and being a part of a moment in your life. I listen to certain albums, and they bring me back to when I was a kid. “

He continued:

“Nowadays, it's all about who can get the most numbers and who can get the most streams. How about we start enjoying music for what music is, art. The last time I checked, when I think of art, I never thought of a number. Has a n*gga ever painted a number? No. N*gga make some creative out of his mind.”

More details on DDG’s new music project, MOO

MOO is DDG’s fifth studio album and his second release of 2025. It was released on Friday, October 10, 2025, to celebrate his 28th birthday. According to the rapper, the album title comes from his childhood nickname, which his mum gave him. He described the album as his “most vulnerable project yet.”

MOO contains fourteen tracks, including two singles: No Smoke and No Dreads. The album featured rappers like Gunna, PlaqueBoyMax, and BIA.

The lead single of the album No Smoke was released the same day as the album. The track features Gunna and talks about his and DDG’s experiences with love, temptation, and wealth. A part of the chorus of the song reads:

“Yeah, whip a Ferrari/ Okay, whip a Ferrari, I play with that p**sy like it's an Atari/ Okay, she caught me cheatin', I told her I'm too turnt, baby, I'm sorry/ Okay, I'm in the Yaktown, I'm in the 313 with my Cartis/ Okay, when I'm in London, I f**k on your woman, she like how I keep it a hunnid/ Oh, you want smoke with me? N**gas ain't runnin'”

Check out the complete track list of DDG’s Moo

1) Hardbody

2) No Smoke

3) Jaded

4) 17 More Years

5) Break Me Down

6) Keyed Up

7) Let's Get It

8) Too Many Women

9) Options

10) Shannon

11) One Time

12) No Dreads

13) 10 at Home

14) Rockin’ Designer

Trending

Read more: "Everything made sense this year": Chappell Roan breaks into tears while reflecting on queer joy and purpose at L.A. tour finale

Read more: Why is Gracie Abrams ‘scared’ to talk about the bridge in ‘That’s So True’? Singer reveals who inspired it

×

Was this article helpful?

Thank You for feedback