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BTS' Jin dominated the internet with his recent Milan Fashion Week appearance. Kim Seokjin was named the top solo artist and second overall influencer at Milan Fashion Week Spring ’26. The statistics were made public by the influencer tracking site Lefty in a report labeled "Womenswear SS26: Top Brands and Influencers."
It studied information gathered from the event, which took place between September 23 and September 29. The report identified the celebrities and brands with the most digital influence during Fashion Week. The Running Wild artist arrived in Italy to attend the Gucci show.
With only two Instagram posts, he created an incredible $9.7 million in Earned Media Value (EMV), with an engagement rate of 6.44%. Interestingly, comments were turned off for BTS’ Jin’s posts.
Jin's impact was second only to ENHYPEN, which led the total list with $18.3 million EMV from 15 posts.
This achievement elevates him to one of the most influential solo performers at the event, as well as one of the world's most recognizable celebrities.
Fans of Jin rejoiced seeing the BTS member’s impact. As a result, Seokjin’s admirers flooded the internet with their appreciation for the eldest member of the septet.
Fans celebrate as BTS' Jin generated $9.7 million EMV with his recent Milan Fashion Week appearance
One of the BTS members’ fans commented:
“Wow! Congratulations Jin & to all seokjin girlies who worked hard to achieve our goals. GUCCI ROYALTY JIN #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci”
A fan congratulated Kim Seokjin for his impressive impact during Milan Fashion Week.
“Just TWO Instagram posts! Congratulations Jin. GUCCI ROYALTY JIN #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci”
Another fan commented that BTS' Jin is a force in fashion.
“That's insane impact from just two posts. Jin's clearly a force in fashion - reminds me of that saying "it's not the quantity, it's the quality" that applies to markets too. Gucci royalty indeed.”
One of his fans emphasized how BTS' Jin achieved this with just two social media posts on his personal IG account.
“Gucci Prince with only 2 posts but highest emv per post n engagement CONGRATULATIONS JIN GUCCI ROYALTY JIN #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci”
Another follower referred to Kim Seokjin as King.
“CONGRATULATIONS JIN KING. GUCCI ROYALTY JIN #JinxGucci #Jin #Gucci #MFW #GucciLaFamiglia @gucci”
More about BTS' Jin’s look for Milan Fashion Week
The Astronaut artist attended a Gucci event in two-tone black and white attire. He accessorized his ensemble with a necklace, a belt with a Gucci logo buckle, sparkling black shoes, a large ring, and a black bag.
Last year, in August, Kim Seokjin was named the global brand ambassador for Gucci after his military return.
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