Elon Musk’s daughter, Vivian Wilson, stepped into a new spotlight on September 12, 2025 walking for the first time at New York Fashion Week in a show by designer Alexis Bittar. At 21, the model used the runway not just to make a debut, but to make a statement. Her red-glittering gown, the dramatic “Miss South Carolina” sash, and the show’s theme together became a vivid part of a larger conversation around identity and rights.
The event was held at the Abrons Theater in NYC, for Bittar’s Spring/Summer 2026 presentation, titled "MISS USA 1991: A Dream Sequence." The show was rich in symbolism: states represented in pageant-style sashes are ones where trans rights are being challenged. For Vivian, who came out as transgender in 2020, this was more than fashion. It was activism.
Vivian Wilson Debut Goes Viral
Vivian’s runway walk in that shimmering red gown caught attention fast not just for her look, but for everything behind it. In Alexis Bittar’s Instagram post, the designer thanked Vivian Wilson for trusting him with her first NYFW appearance as “Miss South Carolina,” a title she joked she’d never even visited.
The social media buzz picked up around the show’s messaging: it wasn’t just about glam. Bittar said the collection tackled “misogyny, unchecked predators, objectification and trans rights.” The aesthetics pageant sashes, bold red gowns, film-inspired surrealism were part of that narrative.
Vivian Wilson in backstage interviews told Nylon she was nervous but had prepared, that the states represented in the show are places “where trans rights are currently being stripped away.” She also opened up elsewhere about her relationship with money and status: despite her father’s wealth, she clarified she does not benefit directly from it, lives modestly, and is not pursuing fame for its own sake.
In conclusion, Vivian Wilson’s NYFW debut felt like more than a milestone in modeling. It blended artistry, identity, and activism in one walking moment. She’s not just entering fashion circles she's bringing her story, her convictions, and her voice. If nothing else, this show reinforced that for many today, fashion isn’t separate from what matters most. It is what matters.