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Justin Bieber has always celebrated his wife, Hailey Bieber, loudly and proudly. Recently, the ‘What Do You Mean’ hitmaker commended his wife’s latest achievement involving her beauty company, Rhode.
This year appears to be a remarkable one for Hailey Bieber, as her recent accomplishments have brought her into the spotlight. Just last week, the founder of Rhode made her debut on the cover of Vogue. Additionally, Hailey recently announced a significant deal worth one billion dollars with e.l.f. Beauty.
Just like how he celebrated his wife's first Vogue Cover feature, Justin Bieber took to his official Instagram to commend his wife’s growth. He shared a couple of pictures, including a screenshot of his wife's post announcing the billion-dollar deal and a screenshot of her caption.
More details on Hailey Bieber’s $1 billion deal with e.l.f
On Wednesday, May 28, 2025, Hailey Bieber announced on her official Instagram account that e.l.f Beauty had acquired her self-founded beauty company, Rhode. In the announcement, the 28-year-old model shared a black and white cover image of herself for Rhode in one slide, with another slide showing the mum of one in a white two-piece suit leaning on a desk adorned with Rhode beauty products. Talking about the history of her beauty brand, Hailey Bieber captioned the post:
“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of Rhode, as well as strategic advisor to e.l.f. Beauty.”
She continued by thanking her Rhide team and expressing appreciation for the support she had received over the years. She also shared her excitement for the new phase of Rhode Beauty.
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“Thank you to the amazing Rhode team who have helped me build over the years. I couldn't have done it without all of you. And to our Rhode community, thank you for being the most supportive and for being on this journey; this next chapter is going to be even more incredible together!”
“As l've said, this is only the beginning,” she concluded the caption with a white heart emoji.
Hailey Bieber officially launched her beauty brand, Rhode, on June 15, 2022, with three initial product drops, including Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. The beauty icon has since then added other beauty and asking products.
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