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MrBeast is about to take his entertainment business to the next level. Chief Executive Officer Jeff Housenbold stated that Beast Industries aims to evolve into a diversified entertainment conglomerate. Jeffery, who joined the company last year, revealed his goal to transform Beast Industries into the new Walt Disney Co. and MrBeast into its own Mickey Mouse.
“There’s such a bigger opportunity here than just being a YouTuber. Jimmy will always be the cornerstone, but Jimmy doesn’t scale. He already filmed 26, 27, 28 days a month,” he said of the YouTuber valued at $5.2 billion at an Alpha Wave Global LP fundraising last year.
Reports suggest that Beast Industries has around 450 employees, with nearly 300 dedicated solely to video production. The remaining employees are divided among the company’s subsidiaries, including Feastables, Lunchly LLC, and Viewstats.
More details on MrBeast’s entertainment empire
While Beast Industries might have ventured into other businesses, the popular content creator started from scratch on YouTube before growing himself into the billionaire he is today. 27-year-old MrBeast, whose real name is Jimmy Donaldson, has the YouTube channel with the most subscribers- 430 million of them, which is more than the population of most countries.
He is known for his philanthropy and engaging content, including challenges with enticing rewards. Entering his channel will bring you in contact with videos with titles like ‘Would You Risk Dying For $500,000?' and “Survive 30 Days Chained To Your Ex, Win $250,000.”
“There’s literally not a single company that’s ever existed in the universe that can consistently turn out videos that get over a hundred million views. The YouTube channel is truly a one-of-a-kind machine.”
Speaking about how he grew his channel, Donaldson revealed that he spent five years figuring out how to make things go viral on YouTube. And it worked.
“I spent basically five years of my life locked in a room studying virality on YouTube. Some days me and some other nerds would spend 20 hours straight studying the most minor thing—like, is there a correlation between better lighting at the start of the video and less viewer drop off?”
MrBeast is also heavily involved in philanthropy. His official YouTube channel description highlights some of the projects he has initiated.
Raised $20,000,000 to Plant 20,000,000 Trees
Removed 30,000,000 pounds of trash from the ocean
Helped 2,000 people walk again
Helped 1,000 blind people see
Helped 1,000 deaf people hear
Built wells in Africa
Built and gave away 100 houses
Adopted every dog in a shelter (twice)
Given millions to charity
Started my own snack company, Feastables
Started my own software company, Viewstats
Started Lunchly, a tasty, better-for-you lunch option
Gave away a private island (twice)
Gave away 1 million meals
I counted to 100k
Ran a marathon in the world's largest shoes
Survived 50 hours in Antarctica
Recreated Squid Game in real life
Created the largest competition show with 1000 people (Beast Games)
Gave $5,000,000 to one person
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