IShowSpeed has broken the geographical and cultural barriers once again by starring in a commercial for a Chinese yogurt drink, You Suan Ru: Chewable Lemon. The 3-minute commercial was released on Labor Day in China and shows Speed in a vibrant outdoor setting, promoting the yogurt drink while stressing the importance of Lai Dou Lai Le (which means letting go of your inhibitions).
The commercial is full of artistic highlights, as the 20-year-old YouTuber also breaks into a chorus midway through the commercial. The yogurt market is also on the rise in China, and after Speed's latest sojourn in China, he has become a big face in the country. He has been praised by the authorities concerned for showing a different side to China.
Although the netizens were surprised at the commercial, fans were nonetheless excited to watch the Speed on their screens and praised the star for bringing different cultures together:
One fan quipped:
"Shout out to @ishowspeedsui idc for his streams but what he’s doing makes up for the shitty irl streamers going to other countries causing problems. Not his problem to fix but by proxy he is"
Another commented:
"IShowSpeed slowly becoming the face of China is amazing"
One fan remarked:
"Speed is seen as an influential person in the countries he’s visited on his world tour because he demonstrates good American relationships. China especially pointed this out themselves in a statement"
Another fan praised Speed, stating:
"IShowSpeed is literally a marketing machine a true entrepreneur business man"
Fans were taken aback by the suddenness of the announcement, as there were no prior hints or updates given either by Speed or the brand itself about the collaboration. Fans expressed their surprise at the commercial even as they poked fun at the absurdity of the situation.
One fan joked:
"I didn’t have “Speed promotes probiotic health” on my 2025 bingo card"
Another quipped:
"Bro be doing side quests fr"
One fan also chimed in:
"I want some Chinese yogurt with iShowSpeed face on it"
Another laughed:
"I fear soon IShowSpeed is gonna declare he's moving to China"
Amid the tensions between the United States and China, the collaboration between an American influencer and a Chinese brand serves as a small but meaningful act of cultural exchange. Speed has already created a huge fan base for himself in China while he was on a tour there, and his latest appearance in the yogurt commercial will only bolster his existing popularity in China.
For Speed, the commercial represents significant career development beyond his streaming foundations, as it builds upon his already diverse portfolio of endorsements. On the other hand, the Chinese yogurt company making You Suan Ru also gets to build its brand around one of the most recognizable faces around.