BTS' Jungkook emerged as most mentioned star at New York Fashion Week with 55% of all mentions, per Onclusive

BTS' Jungkook recently made a major move in the fashion world with his New York Fashion Week attendance. Most recently, the Standing Next To You singer emerged as the most mentioned celebrity at New York Fashion Week, according to an Onclusive report. BTS' Jungkook was responsible for 55.09% of all mentions during NYFW.

The K-pop idol attended Calvin Klein's SS26 runway show on September 12. Jeon Jungkook slipped into a khaki suit for Calvin Klein's SS26 display at NYFW. He accessorized his outfit with hoop earrings and several piercings on and under his lips.

Following the fashion presentation, he prepared for CK's afterparty. He switched into a long black trenchcoat. His earrings subsequently became the focal point of his clothing. Fans of Jk were happy to witness his immense impact during New York Fashion Week. As a result, his followers flooded the media platforms with their admiration for Jk.

Fans of BTS' Jungkook became the most mentioned at New York Fashion Week

One of them emphasized how Jungkook earned this recognition without promotions from his agency HYBE:

“No adv promotion from hybe yet JK managed to get the highest SOV percentage among all BTS members!!! CONGRATULATION JUNGKOOK JUNGKOOK AT FASHION WEEK #JUNGKOOKxCALVINKLEIN #JungkookForCalvinKlein #JUNGKOOKxNYFW #NYFW”

An user commented:

“Not surprised at all.He truly owns every stage he walks on”

Another admirer wrote:

“Without company media play or payola from his so-called fandom Army mass-trending hashtags or boosted tweets and retweets, it’s just pure fans love and support. #JUNGKOOK on top of multiple SNS platforms for a reason.Just Jungkook, his name alone is the brand”

One of his followers said:

“And to think we didn't know about his trip until the last minute. Jungkook didn't mention anything, didn't even reveal any spoilers about his trip like the other member. And yet, he was the most talked about. Oh my god, Jungkook, your impact is incredible!”

Another fan expressed:

“This is insane because we didn’t know Jungkook’s schedule until the last minute, yet he was the most mentioned. You’ll always be famous, Jungkook!”

Jeon Jungkook generated over $7.44 EMV with his CK show arrival

BTS maknae made his New York Fashion Week debut on September 12 with CK's SS26 show. According to Insights, a social media monitoring firm that operates with foreign brand partners, social media posts on BTS' Jungkook generated an impressive $7.44 million in EMV (Earned Media Value), accounting for 30% of the brand's total revenue.

Unlike other brand ambassadors, Jungkook gained such value without uploading a single post about the event on his private social media accounts.

Also Read: Netizens react as BTS' Taehyung Ranks #1 Musician and K-pop Act at Paris Fashion Week with $13.1M EMV from Just 2 Posts

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