Did Prime Video mock a woman's engagement ring? Netizens dissatisfied with Amazon's apology over 'The Summer I Turned Pretty' meme

Amazon Prime Video has landed in hot water after its Indian social media account seemed to make fun of a woman's engagement ring by equating it with a prop from the teen drama, The Summer I Turned Pretty. The post took no time to go viral, and there was backlash from the internet, which led to the company's public apology.

Film writer Savannah Monroe announced her engagement on X on October 15. She included a picture of her engagement ring, which included a green gemstone set on a thin gold band. Her tweet came after a tweet where she mentioned that her boyfriend "has a Niall Horan dog tag hanging on his bedroom wall."

She announced the engagement with the caption:

"He proposed to me an hour after I posted this."

Referencing the "Niall Horan dog tag" post.

While some congratulated her, the rest mocked the size of the ring. Things took a bad turn when Amazon Prime India joined in. The account tweeted:

"Girl is there any chance your fiancé looks like this 👀."

The tweet featured an image of Jeremiah (Gavin Casalegno), a character on The Summer I Turned Pretty, with the little engagement ring he presented to Belly (Lola Tung) in the third season of the program. The particular scene is already a part of internet memes.

On October 18, Monroe pointed out the platform's tone-deaf comment, writing:

"When a huge streaming platform puts out a mean-spirited tweet about one of the happiest moments of your life for engagement, inviting harassment in droves."

She later tweeted in a separate post:

"Most of my posts don’t get more than twenty likes so one about a personal and special moment getting this much attention, a lot of it increasingly negative/judgmental, feels overwhelming. Consider that I’m a real person, I love my ring, and I’m very, very happy."

Followed by another tweet:

“My fiancé and I are not characters in a television show nor are we millionaires. Commenting on a ring size to an absolute stranger is anti-social behavior.”

On October 18, Prime Video India formally apologised and removed the tweet in response to the criticism. It said:

“Our recent tweet caused hurt and that’s not okay. We’ve removed it and are taking steps to ensure our content reflects our values of inclusivity. We’ll do better from hereon.”

But after the apology, neither Monroe nor Amazon Prime Video offered any more remarks.

The internet's reaction to Amazon Prime Video's apology

The internet was not impressed by Amazon Prime's apology, criticising Amazon for its "mean-spirited" tone and questioning the sincerity of its post. Many users pointed out that mocking a stranger's engagement was inappropriate, no matter what was trending online in the meme world.

A user commented:

"Pay for her wedding."

Following this, more users chimed in. Another noted pointing out that the company's statement failed to include a direct ‘sorry’:

"I don’t see the words ‘sorry’ or ‘we apologise.’"

A user joined in with sarcasm, saying:

"If I was her I'd request for a free lifetime access of prime video tbh."

While another added:

"That apology better come with a cheque."

A user also criticized the corporate tone of the apology, with one remarking:

"Corporations apologizing before they even finish typing is exactly why nobody takes them seriously anymore."

Meanwhile, another user added the screenshot of the tweet that Amazon Prime Video had deleted:

"Incase you need this for your lawsuit since they deleted it."

Stay tuned to Soap Central for more information.

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