Dior’s ambassador BLACKPINK’s JISOO ranks #1 in ‘Noteworthy Ambassadorships of 2024’ as per Launch Metrics

BLACKPINK’s Jisoo has reportedly ranked #1 in ‘Noteworthy Ambassadorships of 2024’ as per Launch Metrics. According to news outlets, the ranking is primarily attributable to her brand collaboration with Dior. The Flower singer has been associated with the brand since 2021 and has spearheaded multiple programs.

According to Chosun Daily, her collaboration accelerated the sales from "3.255 trillion" in 2020 to "9.305 trillion won" in 2022. While the exact figures can change from time to time and are influenced by multiple factors, BLACKPINK’s Jisoo's presence as a brand ambassador has been undeniable.

Pop Core confirmed the achievement on their X channel, and noted that she has topped the charts of 'Noteworthy Ambassadorships of 2024.' The post indicated a snippet from the report and revealed Jisoo had a total Media Impact Value of "$105 million." It added,

"As Dior’s Global Ambassador, she generated 64% from indirect echo (viral impact), 33% from her own posts, and 3% from Dior’s channels. Additionally, Dior secured the #1 spot in the ‘Top Brands of 2024,’ based on MIV generated from various sources."

BLACKPINK’s JISOO ranks #1 in ‘Noteworthy Ambassadorships of 2024’ as per Launch Metrics

BLACKPINK’s Jisoo has bagged multiple brand endorsements in the past decade, one of the most notable being with Dior. She has become the global brand ambassador of other brands. In 2024, she became the brand ambassador for Tommy Hilfiger. The Earthquake singer has also bagged collaborations with Alo Yoga, Cartier, Dyson, Culture and Dunst. Additionally, she became the first musician to become the face of the fashion brand, Self-Portrait, in 2024.

As per the LaunchMetrics report from 2024, Jisoo had a significant impact on Dior's visibility and topped the charts. The singer is followed by actress Anya Taylor's collaboration with Dior and Stray Kids X Tommy Hilfiger follow on the third position.

BLACKPINK’s Jisoo's partnership with Dior has reportedly given the brand a significant push in its sales figures. Owing to her popularity, the partnership has also created a lot of indirect echo (conversations around the brand.) The full report can be accessed by signing on to LaunchMetrics.

In other news, the singer shared the new teaser for the multi-star cast movie The Prophet: Omniscient Reader, which is scheduled to release in July 2025. Netflix also confirmed her role in a new K-drama, Boyfriend On Demand. Additionally, the singer will be reuniting with her girl group for a tour kicking off in July.

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