“Global IT Girl”: Fans react as BLACKPINK’s Jennie becomes muse for Jean Paul Gaultier’s Pre-collection Fall 2025 campaign

K-pop sensation Jennie, famous worldwide as a BLACKPINK member, and for her acting and solo music career, has stepped into a new position in the fashion industry. She now serves as the muse for Jean Paul Gaultier's Pre-Collection Fall 2025 campaign, merging her iconic style with the French fashion house's daring design heritage.

Fans are, naturally, delirious, going by reactions on social media. As one fan wrote to describe Jennie, in the comment section of Jean Paul Gaultier's official Instagram page:

"Global IT Girl."

“This campaign felt like stepping into a dream. Every look had its own energy—fluid, fiery, grounded or light—and I loved expressing all those sides of myself through Gaultier’s incredible designs,” says the K-pop idol, according to Hypebae, adding: “Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit.”

Max Siedentopf shot the campaign, which presents the K-pop star as the 'Ultimate Showgirl' and delves into the four elements — water, fire, earth, and air — through lively materials, textures, and motion. This collection reimagines Gaultier's trademark look of sculpted shapes, tailored fits, and visual tricks, creating a modern yet dramatic visual story.

The K-pop idol's campaign appearance aims at adding an expressive touch to the pieces, showcasing the connection between fashion, performance, and individual flair. The collection's creativity and the Blackpink's star adaptability as a fashion icon have always resonated with her fans.

Fans react as BLACKPINK’s Jennie becomes muse for Jean Paul Gaultier’s Pre-collection Fall 2025 campaign

Fans felt thrilled when the Blackpink rapper and Jean Paul Gaultier's collaboration became official. Rumors had been swirling since the K-pop star attended the brand’s fashion show earlier this year, but the official announcement has still created a buzz everywhere. Here are a few reactions:

"Jennie x JPG will be the most iconic collab ever cause look at this," wrote jenniekimwave in the comment section of the Jean Paul Gaultier page.

"Oohhhhh she knows she's that girl," wrote another fan, moi__bliss

"Jennie slaying as always! Her style is iconic," wrote nhungkid96

Jennie’s Paris appearance sparked early buzz about Gaultier collaboration

Talk of a possible collaboration started earlier this year when the BLACKPINK star showed up at the Jean Paul Gaultier show during Paris Haute Couture Fashion Week. She wore a vintage gown decorated with pearls and crystals and sat right next to Jean Paul Gaultier. Her look and seating caught people’s attention online, and rumors spread. The partnership wasn’t confirmed though, until Gaultier himself announced it on Instagram.

This team-up highlights the K-pop idol's growing role in the world of global fashion. She continues to secure big roles in campaigns and work with top brands.

People are seeing the partnership between the K-pop idol and the legendary French fashion brand as daring and new. Social media has reacted with posts flooding in, as fans admire the campaign’s idea and the BLACKPINK rapper's role as the 'Ultimate Showgirl.'

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