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Hailey Bieber has been the focus of intensifying divorce rumors over the last week after making several public appearances without her wedding ring.
On June 21, 2025, the model and entrepreneur posted a photo of herself in front of a mirror on Instagram, showing off her wedding ring and a pop-socket from Justin Bieber's new fashion brand.
This planned action was her way of publicly supporting her husband's new firm, SKYLRK, and secretly reacting to the rumors about their split that had been going around.
Hailey Bieber posts a selfie with her wedding ring and extends support for Justin's new brand
People began to speculate when they spotted Hailey often in New York City without her $500,000 wedding ring. Whether she was out with friends in Manhattan or eating lunch alone in the West Village, photographers snapped her left hand without a ring.
After Hailey Bieber momentarily unfollowed Justin on Instagram in March, social media went into overdrive. Fans and those close to Justin were worried about his relationship after he made strange posts on social media about "broken" sentiments and "anger as a response to pain." People thought they were having problems in their marriage.
On June 21, Hailey shared a clear, well-lit picture on her Instagram Stories. The picture indicated that she had a wedding band on her left ring finger and a pop-socket with the SKYLRK logo on her right. The sudden switch from pictures of her without her ring to this planned display went viral online as a harsh criticism of the rumors about the divorce.
SKYLRK, Justin Bieber's clothing line, finally came out in early 2025. He has been dropping clues about it on Instagram for a year.
In April, Hailey Bieber declared on her Instagram Stories that she was working with the brand to create a leather jacket. They called it her "favorite jacket of all time."
Combining affirmation with official promotion of her husband's brand, she has proved that she can swiftly manage her public image.
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