“He’s the definition of beauty”: Netizens buzz as BTS' Jungkook becomes newest global brand ambassador for Chanel Fragrances and Beauty

On December 11, Chanel Beauty announced BTS' Jungkook as their newest ambassador. The BTS idol will now represent the beauty and fragrances line of the luxury label as its global ambassador. Chanel shared a post featuring BTS' Jungkook, whose caption read:

“Chanel is pleased to announce Jung Kook as global ambassador for Fragrances and Beauty.”

Fans of Jk were glad to see him as the new global ambassador for Chanel Beauty. Therefore, fans filled the internet with their admiration for Jeon Jungkook. One of them on X commented:

“he's the definition of beauty”

noir

@tichivi

he's the definition of beauty

Netizens thrilled as Chanel Beauty announced BTS' Jungkook as their global ambassador

One of BTS' Jungkook’s fans said Jk is charismatic.

“Chanel is unique...Jungkook is brave and charismatic.. We hope for fruitful cooperation...With great respect...JUNGKOOK FOR CHANEL BEAUTY JUNGKOOK X CHANEL BEAUTY #JUNGKOOKxCHANELBEAUTY”

Another fan dubbed BTS' Jungkook’s appointment a beautiful Christmas gift.

“This is the most beautiful Christmas gift this holiday season. JUNGKOOK FOR CHANEL BEAUTY JUNGKOOK x CHANEL #JungkookForChanelBeauty #정국”

Another admirer said that Golden maknae is collecting brands like Pokémon cards.

“Jungkook collecting luxury brand ambassadorships like Pokémon cards”

One of their followers claimed that Chanel hit the jackpot with BTS’ Jungkook.

“chanel hit the jackpot with jungkook. JUNGKOOK FOR CHANEL BEAUTY JUNGKOOK x CHANEL #JungkookForChanelBeauty”

Another fan said:

“Jungkook as Chanel’s Global Ambassador is perfection handsome, sexy, cool. His tiny waist, sharp pose, and stunning expressions make him completely unforgettable.”

Another follower believes that Jk is born for such high-end campaigns.

“He was born for high-end campaigns like this. Chanel knew EXACTLY what they were doing.”

Another fan wrote that Jungkook never chases brands; they chase him instead:

“The thing with jk is that he doesn't chase any brand for money but brands chase him Instead. This is what we call the impact of a global pop star”

BTS’ Jungkook said he uses Bleu De Chanel

In his recent ‘Whats in bag’ video, Jungkook revealed that he is currently using Bleu De Chanel perfume. This video was made together with his bandmate Jimin before the debut of Are You Sure?! Season 2.

In addition to Chanel Beauty, Jungkook is also the global ambassador for Calvin Klein. The idol was appointed as CK’s ambassador in 2023. Earlier this year, BTS’ Jungkook attended the CK SS26 show during NYFW in September.

Also read: “King of fame and influence”: Netizens proud as BTS' Taehyung earns #1 spot in the 2025 Boy Group Individual Brand Value Rankings for November 2025

×

Was this article helpful?

Thank You for feedback