“His brain deals just flashed before his eyes”: Fans roast Kai Cenat’s reaction to Michael Rubin

Kai Cenat appears scared during interaction with Michael Rubin.

Kai Cenat has gone viral again, but this time due to his reaction towards Michael Rubin, the founder and CEO of Fanatics. Fanatics Fest took place in New York between June 20-22, 2025, and the founder of the global digital sports platform had invited a barrage of entertainers, sports stars, artists, and more, including mega streamer Kai Cenat.

According to the now viral clip, Kai is live streaming when he gets approached by Rubin. Through their conversation, you can see the CEO trying to hype up Cenat as they have a catch-up type of conversation, where he tells Cenat

"Thanks for being here, bro"

and

"You ready to kill it?"

However, what puts off the internet is the constant awkward side eye that the streamer kept giving Michael.

The internet responds to Kai Cenat's reaction

The internet had a mixed reaction to Kai Cenat's interaction with Michael. Some people found it rude, while others thought he was overreacting. A few users also theorised that he may have been stunned or just not noticed Rubin. It might be so that Kai's dramatic persona could also have been misread by the viewers.

One user sympathised, "I feel so bad for Mike Rubin he genuinely seems nice"

While another had an opposite reaction, "Never thought I’d see the day the people riding for MICHAEL RUBIN of all people"

A user thought, "To be honest I don’t think Kai realized who he was. He was treating him like a random"

A person expressed, "Wow this is disturbing @michaelrubin especially since you were just trying to show him love at your event! How could he side eye you like that?"

A user joked, "He went from streamer energy to corporate intern on probation in 0.2 seconds"

A lot of netizens also didn't appreciate the streamer's behaviour, considering the event was hosted by the CEO.

One person expressed, "How disrespectful, it’s literally Michael Rubin’s event and Kai is treating him like he’s the worst person on earth."

Another added, "michael rubin is literally the reason kai got to be there lol weird ass attitude he gave him"

"Look at him trying to make Michael seem weird when he’s just trying to have a conversation weird ass mf," one user commented.

Cenat also admitted during The Shop Live panel, where he is seated next to sports legends and more, that he doesn't quite belong on the same level as them. He stated:

"I just told you I don't even know how I'm here. It's like sometimes, you just gotta glaze"

He added:

"I feel amazing, I feel great to be here right now. I feel like I'm at the barbershop with GOATS right now. I'm glazing, I don't care at all."

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