How are Justin Bieber and Hailey really gearing up to launch their SKYLRK clothing brand? Everything we know

Justin Bieber and his wife and Hailey tease their new collaborative launch for the singer's brand SKYLRK.

Justin Bieber and Hailey Baldwin Bieber are making their relationship work official as they both gear up for their upcoming collaboration for Bieber's new brand SKYLRK. The pair shared a loved-up teaser on Justin's Instagram stories while the two were visiting his brand's pop-up. The image showcased the two sharing a kiss while Justin Bieber was wearing a pink hoodie, white T-shirt and baggy jeans, and Hailey was clad in a brown military-style jacket along with a black baseball cap and sunglasses, proving that romance and work do go together.

The following story was a clip from Twitch, where both were seated in their limo, and Hailey stated,

"Well, when I started Rhode, the gray was a big part of our storytelling, and I really like sporty gray, so like heather gray, that really athletic feeling gray, and I wanted to incorporate that into my collection."

And Justin declared, "You heard it first. Hailey's got her own collection with SKYLARK. The tea is here!"

Last month, for the GQ Man of the Year issue, she expressed,

"I'm designing this jacket with them and I feel like that's a super fun collaborative process. SKYLRK is incredible and amazing. Everything they're doing and building is super, super cool. I'm just happy that they want me to be a part of it and that they asked me to come in and make something with them."

Justin Bieber's brand SKYLRK

The Yummy singer debuted SKYLRK's first collection in July, which consisted of accessories, shoes, and apparel and was sold out within 24 hours. The restock included fresh pairs of futuristic footwear in vibrant colors.

At the age of 17, in 2011, the pop star had once told WWD,

"I want to eventually start a clothing line or a shoe line, something like that. But nothing is in the works right now. I’m just focusing on my music now.”

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