Rumours about Little Mix star Leigh-Anne Pinnock's death emerged on social media after a post on X gained viral traction. However, the viral claim is untrue, and the singer is healthy. Moreover, Leigh is set to release her new single, Dead and Gone on Friday, October 17.
The rumours appeared to fuel on social media after an X user, @idolnfusion, posted a picture claiming that the Little Mix star was "dead." In another post, the user posted a clip "recreating a m*rder scene" and wrote,
"Sources have reported that Little Mix star Leigh-Anne was allegedly involved in a crime scene at her London home, near her pool. Footage from the incident appears to suggest that the Leigh-Anne we once knew and loved is…
The post caught fans' attention, with many dispelling the rumours. One user (@lidolmix) expressed disappointment seeing the photo and wrote,
"Ik the single is called dead and gone, but can we not do this."
Following the backlash, the owner of the post, @idolnfusion, took to the comment section and wrote,
"Omg everyone’s taking this way too seriously! the photo literally says “dead & gone.” I was just recreating a murder scene like she did in the promo playing into her “killing her old self” concept from her “ctrl.alt.leigh” insta. Didn’t mean to scare y’all!"
Netizens dispel rumors about Little Mix star Leigh-Anne Pinnock's death
Little Mix star Leigh-Anne Pinnock's death rumours left fans concerned. Shortly after it was dispelled, users expressed their disappointment with sharing content indicating someone's death. Users took to (@idolnfusion)'s post on X to criticise the PR strategy. One fan (@darasdestiny) wrote,
"I damn near fell to my knees. Im sure theres others ways to promote this."
Another user (@theprinceken) wrote,
"Those tweets have been coming up as reccomended notifications, and each time (especially the first) my heart DROPPED. This is literally the worst fan promo trend I've ever seen."
Fans appeared to be notably disturbed by the trend, with one (@perriefthes) noting,
"I thought I was being dramatic thinking this was not okay because I couldn’t see anyone else saying it so I’m glad someone did!!!"
Leigh-Anne Pinnock's fans were left shocked after seeing viral threads on social media platforms about the artist's alleged death. Shortly after the rumours were put to rest, fans expressed disappointment at the post's content, with many noting that this was not needed.