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BTS' Taehyung took the internet by storm with his recent partnership with Japanese outdoor label Snow Peak. The Rainy Days artist became the face of Snow Peak’s FW25 collection.
As reported by the X handle @taeguide, the jacket modeled by V for Snow Peak’s latest FW25 collection recently ranked as the #1 bestseller under the overall category on MUSINSA, Korea’s largest online shop. Kim Taehyung’s jacket also ranked as the second-best seller of all time.
Fans of V seemed impressed with their idol’s impact. Consequently, they filled social media with praise for the singer. One of his fans on X commented:
“IT boy power. SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL”
Fans react as BTS' Taehyung’s modeled jacket ranks first on MUSINSA
One of V’s fans said that it wasn’t a surprise:
“I'm not surprised. That's the one I like also. Haven't checked it out yet because I don't want to be shell shocked yet. Maybe tonight. Give it time, it will be the best seller of all time at some point. Maybe for Christmas.”
Another fan expressed:
“Kim Taehyung doing what he does best....sell for his brands”
An admirer commented that BTS' Taehyung’s impact is unmatched:
“Taehyung's influence is unmatched. He’s redefining what it means to be a brand ambassador."
An admirer wrote on X that V has a unique style.
“SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL #TaehyungxSnowPeak #VxSnowPeakApparel. What a joy! Our Dear Taehyung! You have to Unique Style! Everything about you. Is Level God! We love you so much!”
Another highlighted how the idol is breaking records with just one Snow Peak collectio.
“Taehyung’s impact is unstoppable. The jacket he modeled for SnowPeak’s 2025 collection not only hit #1 in overall sales on MUSINSA, Korea’s largest online store, but also ranked as the #2 best–selling product of all time. One drop and he’s already breaking records, CRAZY!”
Another fan commented that Kim Taehyung has a Midas touch:
“The real one with a Midas touch”
More on V's latest activities
The Slow Dancing maker has recently appeared in promotional activities for several brands, including Coca-Cola, Compose Coffee, and Snow Peak. For those who are unaware, the star has served as Compose Coffee’s brand ambassador since 2023.
Furthermore, BTS' Taehyung appeared on the cover of W Korea's August edition, donning Celine clothing for his cover photo. Kim Taehyung is an international brand ambassador for Celine.
The idol also attended the Paradise Art Night in Seoul on September 1.
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