Katie Price reportedly emerges as first celebrity to secure a trademark for an AI avatar of herself

Katie Price grabbed attention again, making history as the first British celebrity to trademark an AI version of herself. She teamed up with the AI company OhChat to bring back her old persona, Jordan. Using high-tech 3D and voice tools, this move combines a throwback to her past with cutting-edge digital tech.

The reality TV star provided 30 different phrases to the AI project. This enabled the company to build a digital replica of her image. By doing this, the glamour modeling persona she embraced in the 1990s, known as Jordan, is coming back through text, voice, and animated visuals. Promo clips on social media show the AI Jordan in playful conversational moments, bringing nostalgia to fans who remember her from earlier days.

Price said this AI transformation goes beyond just being a tech experiment. She sees it as both a personal and strategic move that connects to her emotions and career. In her chat with The Sun, she explained that this project lets her reconnect with an earlier version of herself, one that shaped how people saw her.

“Jordan is back, and my fans will absolutely love this.” Katie Price said. “This is a brilliant, game-changing bit of business from Katie. By using AI, she can quite effectively go back in time and bring back Jordan. She owns her own copyright but has done a deal that means her image can be used for anything from TV shows to Only Fans — and she doesn’t have to do anything, it’s all done for her. It’s incredibly canny. Carmen Electra has done it Stateside and she stands to make millions."

“The plan is to do a photo shoot, Kate standing next to Jordan, and then she’s been approached to do a TV special whereby she interviews her younger self. It’s all really exciting, if a bit surreal,” she added.

These plans hint at rising curiosity about combining real-life elements with AI-made content to present to audiences.

Katie Price hopes AI Jordan revival will restore her career and finances

The huge move comes after years of struggles with money and career issues for Katie Price, who, at the height of her modeling and media fame, was once worth £45 million. Her life has included legal troubles and several bankruptcy filings. Bringing back Jordan, the persona tied to her early stardom, might be her way to win back public attention and improve her finances.

Sources said Katie believed that going back to her old career would help her make money again. Last year, a source told The Sun:

"Katie is desperate to go back to the glory days and is convinced a return to her glamour modeling roots will make it happen. But she doesn't seem to understand that times have changed and there isn't an audience for Jordan these days."

Katie Price’s move sets a precedent in the intersection of celebrity branding and artificial intelligence.

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