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On September 18, Compose Coffee shared behind-the-scenes shots of BTS' Taehyung.
The K-pop idol recently appeared in the coffee chain’s new campaign. After dropping several teasers and posters, the label has now released behind-the-scenes footage that went viral online.
Fans of Kim Taehyung swooned over his new photos and flooded the internet with their love and compliments for the singer. One of them on X (formerly Twitter) said:
“Kim Taehyung for behind the scene shots looks so gorgeous and unmatched. V FOR COMPOSE COFFEE. COMPOSE COFFEE MODEL V”
Fans react as Compose Coffee releases BTS' Taehyung’s behind-the-scenes photos
“Taehyung and Compose Coffee. The perfect blend of elegance and warmth. A collab that feels like comfort in every sip,” a fan posted.
“Taehyung is so handsome! Thank you so much for sharing these gorgeous and amazing photos from the shoot ! V FOR COMPOSE COFFEE. COMPOSE COFFEE MODEL V,” another fan wrote.
“Even the behind-the-scenes shots feel like a scene from a film. COMPOSE Behind The Scenes #1. V FOR COMPOSE COFFEE. COMPOSE COFFEE MODEL V,” an admirer commented.
Several other fans had this to say:
“Such precious photos from the most precious brand ambassador Taehyung! Thank you so much for sharing these!” an admirer wrote.
“Ah what a composer ! Face card too perfect body card too perfect. Look at CEO KIM in a meeting,” a fan wrote.
“No way!!! You gave us movie-like behind-the-scenes footage, and now you're even giving us masterpiece-level behind-the-scenes cuts-Compose is really paving a flower path for my fandom!!! Thank you, Compose, I love you, Compose!! V FOR COMPOSE COFFEE. COMPOSE COFFEE MODEL V,” yet another fan posted.
“Wow Taehyung is glowing in these behind the scenes shots! he looks stunning! Every picture is pure magic. V FOR COMPOSE COFFEE. COMPOSE COFFEE MODEL V,” a fan wrote.
BTS' Taehyung’s new campaign gave boost to Compose Coffee sales
Shortly after launching the coffee chain's new campaign and menu with BTS' Taehyung, the label was named one of the Top 100 Franchises of 2025 in the beverage category by the prestigious Maeil Business Newspaper.
The Maeil business newspaper has a prestigious awards ceremony that named Compose Coffee the best-performing franchise of 2025 after evaluating 12,000 Korean licensed franchises.
Following the appointment of brand ambassador V, sales in 2024 reached 88.8 billion KRW, with operating profit increasing to 36.6 billion KRW. Compose Coffee outperformed its competitors in terms of profitability, reaching a 41.3% operating margin, more than doubling that of its competitors, and is widely considered the premier domestic coffee brand.
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