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BTS' Jin dominated Milan Fashion Week, ranking as the #1 most mentioned influencer and celebrity on social media during the fashion week. The Running Wild singer attended Gucci Spring/Summer 2026 show in Milan.
During Milan Fashion Week Spring/Summer 2026, both Kim Seokjin and Gucci were prominent keywords, with their hashtags being the most frequently used ones. Jin took the lead with 37.50% Share of Voice. Kim Namjoon, aka RM, took the second spot with 14.69% on the list.
Additionally, Gucci achieved the top position as the fashion brand with the most robust social media presence at the fashion week.
Fans of Seokjin were ecstatic to see his impact on Gucci during Milan Fashion Week. Therefore, his fans overwhelmed the social media highlighting the idol’s impactful appearance.
Fans react as BTS' Jin emerges as most mentioned celebrity of Milan Fashion Week folllowing Gucci SS26 show appearance
One of Seokjin’s fans said that his impact is unmatched: “His impact is unmatched. Gucci Royalty Jin #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci @BTS_twt.”
Another admirer expressed: “Hence Prove that his music and he himself both are organic and famous without leeching off western validation.”
Another fan said that BTS' Jin owned the fashion week with his presence: “Jin didn’t just attend Milan Fashion Week — he owned it. Elegance, power & global impact all in one. Truly Worldwide Handsome, Worldwide Influence! #KingSeokjin.”
A fan referred to Kim Seokjin as global superstar: “As expected Jin's insane impact, Global superstar prince Kim Seokjin. CONGRATULATIONS JIN. GUCCI ROYALTY JIN. JIN AT MILAN FASHION WEEK. JIN GUCCI GLOBAL AMBASSADOR #JinxGucci #JinxGucciSS26 #GucciLaFamiglia #MFW #Dont_Say_You_Love_Me #Jin_Echo #방탄소년단진 #진 #Jin.”
An admirer emphasized on insane impact of BTS' Jin during Milan Fashion Week: “Global superstar prince Kim Seokjin and his insane impact, most powerful celebrity. GUCCI ROYALTY JIN. JIN AT MILAN FASHION WEEK. JIN GUCCI GLOBAL AMBASSADOR. #JinxGucci #JinxGucciSS26 #GucciLaFamiglia #MFW #Dont_Say_You_Love_Me #Jin_Echo #방탄소년단진 #진 #Jin #SEOKJIN.”
Another fan dubbed BTS' Jin as a Prince and praised him as handsome: “Of course, he looks like a prince, so handsome! WWH for reason! GUCCI ROYALTY JIN JIN AT MILAN FASHION WEEK #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci.”
BTS' Jin wore chic black and white look for Gucci SS26 Fashion show
The I’ll Be There artist went to a Gucci event wearing a two-tone black and white outfit. He added a necklace, a belt with a Gucci logo buckle, shiny black shoes, a big ring, and a black bag to his look.
When Jin was travelling to Milan, he wore a Reversible Cotton Garbadine Zip Jacket with a grey Cashmere sweater and Cotton Poplin pants. He completed his airport Gucci style with Re-web Black and white sneakers, a custom ‘HAPPY’ baseball cap, and a Horsebit 1955 Aura Crossbody bag.
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