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On April 29, 2025, beauty and skincare label Laneige Korea dropped a teaser of its upcoming new campaign featuring BTS' Jin. The Running Wild singer became the face for Laneige’s new lip product. For those unaware, Kim Seokjin is the global brand ambassador for the beauty brand.
BTS's Jin sported an all-black ensemble for the teaser video. He paired a black shirt with matching pants and completed his look with black shoes and white socks.
Fans of Seokjin were impressed with his appearance in the latest teaser video. As a result, his followers flooded the social media with admiration for the idol. To express this, one fan of X commented:
“Recognize the beauty from afar just like that.”
Fans are excited for BTS' Jin’s new Laneige lip product campaign
Many other fans gave their mixed responses to Seokjin’s new Laneige teaser. While some seemed excited for the upcoming campaign video, others referred to him as Worldwide Handsome. Another fan stated that Laneige is making the best use of their ambassadors as compared to brands like Gucci:
“Suuuppperrr duuuppeerrr excited JIN LANEIGE GLOBAL AMBASSADOR,” wrote another fan.
“Beautiful, gorgeous, breathtaking, iconic, handsome, pretty, stunning, flawless, delicious, nutritious, give him to me also whatever it is, bring it as well,” commented an admirer.
“When laneige is actually properly using him as an ambassador for campaigns because wtfs gucci doing hello,” another fan wrote.
“This is crazy cuz i’ve been eyeing the glaze craze lip balms and if that’s what he’s advertising i will deadass buy the entire set,” a fan said.
Several fans said that BTS' Jin looked handsome in the new teaser; others said that his appearance was breathtaking, stunning, flawless, and so on. Seokjin’s fans also expressed their willingness to use the product because it was endorsed by BTS's Jin. Another netizen adored him in a black shirt:
“Wow so worldwide handsome our jin,” a fan said.
“He’s sooo handsome! Ready to add Mewy to my cart!! JIN LANEIGE GLOBAL AMBASSADOR,” another fan stated.
“Real excited! Kim Seokjin in black shirt, that’s hot JIN LANEIGE GLOBAL AMBASSADOR,” a fan commented.
BTS' Jin became the first male global brand ambassador for Laneige
After completing his obligatory military service, BTS’ Jin became the ambassador of several popular brands, one of which was Laneige. On September 27, 2024, the idol was announced as the beauty label’s global ambassador.
Laneige stated that Kim Seokjin’s healthy confidence and bright energy have had a great impact on numerous individuals around the world, and that these qualities align with the brand's principles.
In 2024, the idol was named an ambassador for FRED in July and a star for Gucci in August. He was also named an ambassador for the ALO Yoga athletic apparel brand in October of last year. These firms have used Seokjin as their face in a number of advertisements and promotional events since his appointment.
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