On September 6, the luxury fashion label Gucci shared a fresh image of BTS' Jin wearing a custom jacket for his RUNSEOKJINep_TOUR London concert. The BTS idol performed in London on August 5 and 6 at the O2.
As seen in the pictures, the jacket was predominantly made with red and white colors. The varsity-style jacket featured charms on the front and a large-sized ‘Jin’ on the back. He paired his outerwear with Gucci’s vest and faded black jeans.
Fans of BTS’ Jin seemed impressed with his bespoke Gucci jacket. As a result, fans swamped the internet with their praises for the Running Wild vocalist. One of them on X commented:
“Jin SLAYS ALL HIS FITS JUST LIKE THAT”
Fans react as Gucci shares new look at BTS' Jin’s custom jacket
Kim Seokjin’s fan suggested Gucci to dress him in a cropped tee and a custom jacket next time.
“Gucci, next time please style Jin with a crop-top tee. I don’t think it’s an unreasonable request. If anyone can do it, it’s gucci. Just pair it with a beautiful jacket that shows his waist. Always grateful. Thank you!”
Another fan demanded the complete collection, seeing the jacket.
“We loved the jacket please a whole collection”
An admirer called his complete outfit breathtaking and hailed Jin as King.
“I love this custom-made red jacket, jin was looking breathtaking. Thank you, Gucci, for designing absolutely stunning outfits for our king kim Seokjin's world tour”
Another admirer said that the jacket will sell out if released.
“If this jacket release, it will sold out. Seokjin so handsome. Gosh”
Another fan described BTS' Jin’s look as amazing and dubbed him as best ambassador for Gucci.
“He looks so amazing..Thank you for taking care of our World Wide Handsome man.. He is the best ambassador ever”
A fan said red is BTS’ Jin’s color.
“The way I screamed when he walked out in this red is definitely Jin's color”
Another follower adored the fit of BTS' Jin’s custom jacket and added that it looked cool on him.
“This jacket was custom made? The fitting was amazing. He looked so so cool. He looks super handsome in all outfits and this jacket looks good on him”
BTS' Jin became Gucci ambassador in August 2024
On August 7, 2024, the Italian fashion company Gucci appointed Jin of BTS as their global brand ambassador. The fashion house announced this by sending out a notification to the general public.
Seokjin marked his participation at Gucci's SS25 runway show during Milan Fashion Week on September 20, 2024, after his ambassadorship was announced.
He also attended the Gucci Fall/Winter 2025 runway show during Milan Fashion Week, which took place in February this year.