On September 16, the famous Japanese haircare brand Lucido-L unveiled their new ambassador BTS' Jin after dropping some teasers recently. The brand presented its new Re: series, which is endorsed by the BTS idol. Lucido-L released an ad film and posters with BTS’ Jin as the face for their new campaign.
Fans of Kim Seokjin appeared impressed with his latest appointment and haircare campaign. As a result, they overwhelmed the internet with their admiration for the Astronaut singer.
One of them on X commented: “JIN LUCIDOL GLOBAL AMBASSADOR. The best global ambassador in history, the best choice for any global brand.”
Fan swoon over BTS' Jin’s look in the latest Lucido-L haircare campaign
One of his fans said that BTS' Jin is perfect from head to toe: “Seokjin is perfect from head to toe. No wonder his gorgeous hair is sending us into a sales frenzy now. Well played, Lucido, well played. JIN LUCIDOL GLOBAL AMBASSADOR”
Another fan said that the brand picked perfect ambassador: “You really chose the perfect ambassador! I mean look at his hair. JIN LUCIDOL GLOBAL AMBASSADOR”
An admirer called Seokjin handsome: “HE IS SO HANDSOME. You made the right choice. JIN LUCIDOL GLOBAL AMBASSADOR”
Another admirer said that BTS’ Jin does everything gracefully: “Jin is SO beautiful and so successful with any type of commercial!! He does everything so perfect and gracefully!! He’s perfect!!”
One of his followers said that the idol has prince-like beauty: “Seokjin is really mesmerizingly beautiful! He has this prince-like, angelic beauty, and exudes a regal aura. Ohh I so adore him. And I need those products, please.”
Another fan expressed: “Yes finally My dreams come true is real Worldwide handsome, Kim Seokjin. Thank you.”
Another follower claimed that all brands want to work with BTS’ Jin: “CONGRATULATIONS, JIN! Wow, everyone knows he has amazing hair too! All the brands want him ... JIN LUCIDOL GLOBAL AMBASSADOR #JINxLUCIDOL #LUCIDOL”
BTS' Jin has worked with several brands
Kim Seokjin, aka Jin, has worked with many brands from different categories, including food, beauty, high-end jewelry, luxury clothing, and more. Here’s the list of brands Jin worked with recently:
- IGIN
- Gucci
- Fred Jewelry
- Alo Yoga
- LANEIGE
- OTOKI (Jin Ramen)
- DONGWON Tuna
- Dolby Atmos
- GelatoPique
- Visit Seoul
- Lucido-L
Since his military discharge in June last year, BTS’ Jin has been actively working with several brands. He even boosted sales of his associated brands, like OTOKI’s Jin Ramen.