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On October 21, Calvin Klein released a new video starring BTS' Jungkook, indicating the arrival of a new campaign. Following the broadcast of the trailer, news about the upcoming campaign's launch on October 28 spread quickly on social media.
Numerous fans tweeted images from the official Calvin Klein website, which had the release date for Jungkook's collection as October 28. As the news spread, more fans visited Calvin Klein's websites, which reportedly led to the crashing of Calvin Klein’s websites in some regions.
Fans of JK were thrilled to see his impact; therefore, they overflowed the internet with their reactions. Referring to BTS’ Jungkook, one of them stated that the King is back.
“Can't wait for our baby! THE KING IS BACK. JUNGKOOK X CALVIN KLEIN JUNGKOOK FOR CALVIN KLEIN #JungkookForCalvinKlein #JUNGKOOKxCALVINKLEIN”
Fans are impressed as Calvin Klein’s websites crash after BTS' Jungkook’s campaign reveal
One of the idol's followers said that his power shouldn't be underestimated.
“Don't underestimate the power of our GLOBAL POP STAR JEON JUNGKOOK”
A fan dubbed BTS' Jungkook as the best global ambassador.
“BEST GLOBAL AMBASSADOR JUNGKOOK. JUNGKOOK X CALVIN KLEIN. JUNGKOOK X CALVIN KLEIN PERFECT COLLABORATION JUNGKOOK FOR CALVIN KLEIN GLOBAL ICON TO GLOBAL BRAND #JungkookForCalvinKlein #JUNGKOOKxCALVINKLEIN #JUNGKOOK #정국”
Another fan looked forward to CK and JK's new era.
“Let’s get ready for this new JK&CK campaign, which promises to be breathtaking! #JUNGKOOKxCALVINKLEIN #JungkookForCalvinKlein”
An admirer anticipated JK’s impact after his solo tour announcement.
“Only god's chosen one will be able to make it to his solo concert, the way everything will be down when he announces his tour”
Another follower emphasized JK's impact.
“His impact omg. JUNGKOOK X CALVIN KLEIN #JungkookxCalvinKlein”
One of his followers said that even Calvin Klein isn’t able to handle BTS’ Jungkook’s impact.
“even calvin klein’s site couldn’t handle jungkook I’m crying”
Another fan dubbed BTS' Jungkook as King.
“JUNGKOOK x CALVIN KLEIN. JUNGKOOK CALVIN KLEIN IS COMING #JUNGKOOKxCALVINKLEIN #JungkookForCalvinKlein THE KING IS COMING @CalvinKlein”
BTS' Jungkook became trending following Calvin Klein's announcement
Jungkook trended at number five globally and number three in the US after unveiling his upcoming CK campaign announcement and video. A number of keywords, such as "OCT 28" and "Jungkook CK," have become popular Google searches. Additionally, he has emerged as the top story on X in the entertainment category.
As of this writing, the new #JUNGKOOKxCALVINKLEIN video has received over 7.6 million Instagram views in around 12 hours.
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