“The king that keeps kinging”: Netizens proud as Snow Peak apparel achieves 18% growth after BTS' Taehyung’s campaign as model

BTS' Taehyung's collaboration with Snow Peak has taken the internet by storm in recent weeks. On November 5, a Korean media outlet reported that the CEO of Gamsung Corporation, the parent company that owns Snow Peak Apparel, has shared that since BTS' Taehyung’s appointment as their model, the outdoor apparel company recorded massive sales of 96.3 billion KRW. These sales marked an 18.1% increase compared to the previous year’s data.

The brand has successfully secured additional apparel licensing rights to expand into Indonesia and six other Southeast Asian countries, leveraging marketing campaigns involving the BTS idol.

Previously authorized in Korea, Taiwan, Hong Kong, and China, the brand is now set for expansion into Southeast Asia. In alignment with the official launch of the Chinese market this year, the company intends to expedite its overseas expansion efforts.

To achieve this, the brand appointed BTS' Taehyung as its exclusive model in the first half of the year and has since executed impactful marketing campaigns focused on him.

In an interview, the CEO disclosed plans to enter the Southeast Asian and Indian markets this year. Additionally, the brand has scheduled the official launch into the Chinese market following the appointment of BTS' Taehyung as their model.

Fans of V were glad to know about their beloved idol’s impact on the brand that led to their growth in sales. Therefore, fans overflowed the internet with their praises for Tae and his impact. One of them called V the king.

“Oh Kim Taehyung, the king that keeps kinging”

Thv_Timeline

@Viarrty

@taeguide Oh Kim Taehyung, the king that keeps kinging

Fans react as BTS' Taehyung’s Snow Peak campaign results in an 18% increase in brand sales

One of his fans emphasized V's impact, saying:

“Taehyung even turns commerce into art—brands with him don't just sell things, they create an atmosphere. That's what influence beyond show business means—it shapes the market.”

An admirer praised him as the best ambassador:

“It's a fact: Taehyung is the best ambassador a brand could have. #VxSnowPeakApparel”

One of his fans labeled Tae as the blue chip of advertising.

“1 of many reasons brands work so hard to sign him. Kim Taehyung is THEE Blue Chip of Advertising! A Brand will see increase in profit with him representing it. He is Loved! His fans are Loyal and their purchasing power is unmatched! 18.6% increase! #VxSnowPeakAppareal”

Another admirer said that Snow Peak is lucky to partner with BTS’ Taehyung.

“Taehyung's powerful endorsement is at the highest peak. Snow peak is indeed lucky to have taehyung as their model ambassador. CONGRATULATIONS TAEHYUNG WE ARE SO PROUD OF YOU”

One of BTS' Taehyung’s fans talked about his impact.

“Taehyung impact is crazy his announced brand ambessdor and profits skyrocket no one can do like taehyung SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL #TaehyungxSnowPeak #VxSnowPeakApparel”

Another fan expressed:

“While others think becoming a BA is all about likes and engagements on SNS, Brands go after Taehyung because of sales and stocks increase! Whenever his face is put on a brand, it automatically gives assurance of the brands quality and uniqueness.”

V's other activities

The Winter Bear artist recently appeared in promotional activities for multiple brands, including Coca-Cola and Compose Coffee. Furthermore, Tae featured on the cover of W Korea's August edition. The BTS idol wore Celine clothing for his cover photo. Tae is a brand ambassador for Celine.

In related news, Kim Taehyung turned out to be the most searched male celebrity on Google Worldwide for this year. BLACKPINK’s Lisa became the most searched female celebrity.

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