'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAHAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUH/8QAIxAAAQMDAwUBAAAAAAAAAAAAAQIDEQAEBQYHEhMUITFBcf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECITH/2gAMAwEAAhEDEQA/ALu4uus1hdz8Vp+wsbZ0vhvtQbhSeqHFFJ5mISTBA9xE/YrYkMs8U81EKjyImD+0pVCXQqp4f//Z'%3E%3C/image%3E%3C/svg%3E)
On September 9, Tamburins released a new campaign video featuring Stray Kids' Felix. The idol posed for the label’s SUNSHINE Perfume campaign. As the video starts, Felix appears wearing a headpiece. The caption of the latest perfume campaign read:
"On a sun-drenched afternoon, a deep slumber unfolds. Awakened in a dream, everything unfolds as if time has frozen—like a scene from a fairytale."
It continued:
"The cherished Sunshine meets another self, reborn in strength and power. A succession of moments continues to unfold, blurring the line between reality and the ideal. Felix delivers the delicate yet powerful journey of SUNSHINE."
It concluded:
"Within the dazzling intensity lies warmth, and in the rush of freedom, a sense of liberation coexists. The story of Sunshine continues—an endless imagination unfolding in the future retuned."
Fans of Stray Kids' Felix seemed impressed with the idol’s latest campaign video. Therefore, they inundated the internet with their praises for the beauty label and the idol.
“Im obsessed this is so iconic and orignal. FELIX TAMBURINS CAMPAIGN. FELIX FOR TAMBURINS SUNSHINE.”
Fans react as Stray Kids' Felix poses for Tamburins' latest campaign
One fan dubbed his video the visual thesis:
“This isn’t a photoshoot it’s a visual thesis.”
Another fan commented on the K-pop idols’ spectacular looks:
“WOOOOOOWWWW FELIX is too beautiful how spectacular he looks when he bites the TAMBURINS SUNSHINE perfume is WONDERFUL”
One netizen praised the campaign video.
“This campaign video is so authentic. FELIX TAMBURINS CAMPAIGN. FELIX FOR TAMBURINS SUNSHINE”
Another fan commented that Stray Kids’ Felix never misses out on visuals.
“Felix never misses when it comes to visuals. Tamburins really knew what they were doing”
An admirer compared Stray Kids' Felix to an anime character.
“Woahhh a real anime character ! he is stunning ! i never saw more beautiful person in this stupid world !”
Another admirer said that the whole campaign is iconic.
“One look from Felix and the whole campaign is already iconic FELIX TAMBURINS CAMPAIGN. FELIX FOR TAMBURINS SUNSHINE”
One of his fans complimented the interesting ideas used in Tamburins’ latest campaign.
“I like Tamburins' advertising idea, it's interesting, creative and impressive. It really fits Felix's "breaking all limits" style, looking forward to the next project of gentlemonster and atiissu”
Stray Kids’ Felix is a brand ambassador for Tamburins
Felix is a brand ambassador for Tamburins, a luxury beauty company. In July 2025, he was revealed as Tamburins' new brand ambassador, in addition to two more brands, namely Gentle Monster and ATiiSSU. This cemented the idol’s ongoing partnership with IICOMBINED Co.
Stray Kids' Felix became a key representative of Tamburins' artistic vision following a long-standing collaboration with the IICOMBINED universe, which encompasses the high-end fragrance and cosmetics label.
Reply
