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BTS' Jungkook marked his inaugural New York Fashion Week attendance on September 12 with Calvin Klein's SS26 show. Insights, a social media analytics company that works with international brand partners, reports that social media posts about BTS’ Jungkook brought in an astounding $7.44 million in Earned Media Value (EMV), or 30% of the brand's overall revenues.
Unlike other brand ambassadors, Jungkook earned this brand value without even sharing a single post of the event from his personal social media accounts.
BTS maknae fans were ecstatic to see his impact on Calvin Klein’s brand value. They filled the internet with praises for the Still With You vocalist. A user wrote:
“Jungkook generated insane numbers without ever posting on his social media. The moment he stepped into NYFW looking like a prince in Calvin Klein he was the main event. This is what real organic impact looks like!”
Fans are proud of BTS' Jungkook’s impactful New York Fashion Week debut with Calvin Klein
One of his fans expressed:
“Exactly only Jungkooks impact can pull this massive nos without him promoting himself on social media.”
Another admirer called him the show's main character:
“Now this is what you call star power! Man is the main character of the show. He did that!!#JungkookForCalvinKlein”
A fan pointed out how Jungkook has been inactive on social media ever since Calvin Klein signed a deal with him:
“When they signed him, JK had no SM.Can you imagine the covo the agents had: "We are a bit concerned bc JK doesn't have SM", "Don t worry about it, Jungkook will cook something"...the next day, JK casually folds his CK during Live He will always be nr 1 bc he is a unique”
Another fan stated that BTS' Jungkook needs no self-promotion:
“This is what differentiates Jungkook from the rest. No self-promo needed bc he is the main event and in true VVVVVIP style, he just shows up and leaves the rest to the masses. Our humble king”
An admirer commented that Jk’s impact spreads like wildfire:
“No one is touching him in this lifetime without even trying his impacts spread like wildfire”
Another fan admired BTS' Jungkook’s confidence, saying that he knows his power:
“What I love about Jungkook is his confidence..he knows his power. He doesn’t need to try..his presence alone speaks louder than words. He be like..“Enjoy me while I’m here. Even in a few minutes, you’ll find exactly what you’re looking for… because I’m Jaykay.”
Calvin Klein's engagement rate significantly increased as a result of BTS' Jungkook's presence
With the Calvin Klein SS26 fashion show this year, the Hate You artist marked his New York Fashion Week first appearance. After six seasons, the fashion brand broke Michael Kors' record by taking the top rank during NYFW, thanks to a massive 1,168% increase in social interaction over the previous season.
Their global brand ambassador, Jeon Jungkook, is said to have been important in their success. The appointment of the youngest member of BTS as CK's ambassador took place in March 2023.
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