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Instagram is rolling out an award program for its content creators, dubbed Instagram Rings.
The Meta-owned platform has announced that the award ceremony is an attempt at recognizing the most impactful creators around the world. With 3 billion users according to Rush, only 25 honorees across all genres will be given an award. They will be judged by a celebrity-studded panel.
In their announcement this week, the platform, which launched back in 2010, touted the ceremony as a major event for content creators. In a post on its official account, the platform said of the forthcoming event:
"Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way."
Everything we know about Instagram Rings:
Zamin has reported that the 25 winners will be honored with an exclusive ring, designed by British fashion designer Grace Wales Bonner. It will be handed to them in a bespoke box, developed by Eva Chen, the head of fashion partnerships of the platform, Adam Mosseri, the head of the platform, and Wales Bonner.
They will also receive a "golden ring," i.e., a visual icon around their avatar and Stories. Furthermore, Russh has reported that winners will be given the exclusive ability to customize the background color of their profiles, in addition to a Spotlight feed within the app, which highlights their work.
The social media platform has announced that the laureates will be announced next year. The selection criteria reportedly focus on digital impact, originality, and contributions to the team. As of this writing, an exact date for the event also remains unclear.
As for the judges, the app has announced that several cultural figures have been tasked with choosing honorees, including:
- Eva Chen, Head of Fashion Partnerships at Instagram
- Adam Mosseri, Head of Instagram
- Grace Wales Bonner, designer and creative director of Wales Bonner
- Spike Lee, film director and cultural commentator
- Pat McGrath, makeup artist
- Marc Jacobs, designer
- Yara Shahidi, actress and producer
- KAWS, artist
- Ilona Maher, Olympic rugby player and content creator
“We felt that it was time to have an award that recognizes people who take creative chances on our platform,” said Chen. “These people are cultural catalysts who spark conversations and inspire others to express themselves.”
In another statement, the photo-video platform said:
"This award is for the creators who don't just participate in culture - but shift it, break through whatever barrier holds them back to realize their ambitions. Because every act of creativity, big or small, can lead to something great."
Stay tuned to SoapCentral for more.
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