Who was Steve Price? All about Shoals Theatre General Manager as he dies at 71

Alabama's Shoals Community Theatre has confirmed the passing of its manager, Steve Price, at the age of 71. Price reportedly took on the role of the manager of the enigmatic theatre in 2015. However, almost a decade after working as the manager, Steve reportedly sustained a severe cardiac arrest and was immediately taken into surgery in May 2025, per News19.

The news outlet reported that Steve went into rehabilitation after six weeks of being in the intensive care unit. Steve's close friends, Gary Baker and Bart Kirchler, spoke to the outlet then and revealed their fears when the former underwent the surgery.

The Shoals Community Theatre confirmed the news of his passing on their official Facebook page and paid an emotional tribute to Price. They noted,

"Steve was quick with a smile, easygoing, and kind to all. His life and legacy will be remembered throughout the Shoals, within the music community, and of course, here at the theatre."

They added,

"Steve, loving you was easy - saying goodbye is so very hard….jus sayin…."

Shoals Theatre General Manager Steve Price passes away at 71

Steve Price, manager of the Shoals Community Theatre, has reportedly passed away after a "tough" battle following a cardiac arrest.

According to News 19, a GoFundMe fundraiser was previously started by a friend and Grammy-winning musician, Gary Baker. The fundraiser was able to raise more than $26,000, which was reportedly used for "medical bills, rehabilitation, and household expenses." Additionally, a Beatles tribute benefit concert was also organized for Price in June, garnering financial aid for the manager.

In his 10-year role as the manager of the theater, Price seemingly enjoyed every bit of it. In a 2024 interview with Living50plusshoals, Price described his love for his role and noted,

“There’s a line in a country song: ‘Find what you love and call it work.’ That’s what I’ve done here. I love this theater. It’s not like work.”

He added,

“It’s a great place to be, and I really do love it. It keeps me young. You see people retiring and becoming stale and stagnant. I like to keep living. You know, it’s all about purpose. This theatre is my world.”

Fans and followers of Steve Price's work paid tribute on Shoals Theatre's Facebook page. Netizens remembered Steve for his kindness and "twinkle" in his eyes.

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