Why is dining app Eatigo under fire? Controversy explained as company apologises for Keung To post

Eatigo, a dining app, has issued an apology to Hong Kong singer Keung To.

The renowned reservation app recently took to social media to poke fun at the singer, who had recently fallen into the sea, as a way of promoting its platform. The post went viral in no time as it began drawing the ire of the internet, with some even suggesting it be boycotted.

The post, which has since been deleted, read:

“To all Keung To fans, enjoy a good meal to calm your nerves. Let’s have some seafood while you are mentally with your idol.”

Eatigo is known for allowing customers to make reservations and offering discounts across Asia. It has since issued an apology as of Tuesday, June 25, on Threads.

“The post failed to adequately consider the heavy psychological pressure and extremely busy life Mr Keung To bears as a public figure,” the company stated. “Furthermore, it did not anticipate that these remarks would lead to misunderstandings or a negative impact on him.” It went on, “This clearly shows a lack of proper respect and sensitivity.”

Eatigo also vowed to be more thoughtful in its future posts:

“We deeply regret making lighthearted comments without fully understanding Mr Keung To’s situation. Our actions may have caused harm to him and his supporters,” the company stated.

Everything we know about Keung To's fall as fans notice discrepancies in statements:

Keung To, who is a member of the Cantopop boy band Mirror, fell into the sea near Sai Wan on Tuesday afternoon. The incident took place near the Western Wholesale Food Market yesterday. A rescue boat rushed to the scene to save him, and he was reportedly conscious throughout.

After being rescued, he was rushed to the Central Government Pier on Man Fai Road for inspection, though he was later transferred to a private hospital called Queen Mary Hospital. He later shared a selfie with a thumbs up in a bid to reassure fans of his well-being.

He dubbed the incident a "small accident," confirming it was because he was inebriated. However, his management company claimed it took place while he was exercising.

“Don’t need to worry, everyone, see you tomorrow,” he penned in the caption, referring to a meet and greet scheduled for Wednesday.

Wai-kwan, Keung’s manager, also shared a statement on the singer's behalf:

“It was just a small accident due to my own carelessness. I am OK, please don’t worry. [I] hope there won’t be any further speculation. [I’m] truly sorry for making everyone worried.”

Keung To's band's management company, MakerVille, has also issued a statement, which fans have since slammed for its conflicting details:

“He was rescued when he regained consciousness,” it said. “Keung is doing well and will meet with everyone soon. Rumours are not true. Please do not make unnecessary speculation,” the company added.

Stay tuned to SoapCentral for more.

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