Russell Simmons and his ex-wife Kimora Lee Simmons are once again at the centre of a very public family dispute. Both sides trade strong statements about their relationship and access to their children. It all started with the more personal conflict, but it has since entered the world of social media and drawn dozens upon dozens of comments out of people online.The latest flare-up began when Kimora said she doesn't have co-parenting relationships with her children's fathers, including Russell Simmons. Simmons has used social media to vent his frustration, saying he is being denied substantial contact with the kids and even insinuating that his ex-wife has used her influence to restrict his access.Russell Simmons Claims Ex-Wife Kimora Lee Is Blocking Access To Kids Amid Ongoing FeudThe online spat went viral after Russell Simmons posted a string of messages detailing past support he claims he gave Kimora and alleging she threatened to alienate him from their daughters if he took any legal actions. He spoke of long-standing financial agreements and said he felt he was being framed up unfairly in public stories about their family.What sent the situation viral was the dramatic and emotional nature of the exchanges. In previous episodes of this feud, public postings from both parties included some serious claims of behavior, threats, and emotional hurt. Kimora and their daughter Aoki have addressed Russell Simmons's conduct publicly before, calling it disruptive and distressing, while Simmons has also spoken about his daughters in affectionate messages in other contexts.Social media users quickly amplified the exchanges, with followers dissecting each post and reaction. Some zeroed in on Simmons's frustration at limited contact, others on Kimora's assertion that she is the primary caregiver, that the children's well-being comes first.It's all about questions of access, parenting roles, and how two celebrities communicate about family matters in public. Both of them have large followings, so their utterances immediately became talking points online. The bottom line, of course, is that as this back-and-forth continues to play out very publicly, what comes through is a deep frustration on the part of both parents regarding their family situation. Whether this will lead to private legal resolutions or further debates on social media remains something observers and followers will be watching with interest.