Miley Cyrus has once again turned the internet upside down, this time with a daring photoshoot that blends vulnerability, art, and controversy. The pop star is the face of Maison Margiela’s Autumn/Winter 2025 campaign, and in a series of haunting, painterly portraits by Paolo Roversi, she appears almost nude, her body covered in white paint, wearing only Tabi boots and minimal accessories.
It’s a bold move that transforms her into a living canvas, channeling Margiela’s signature "bianchetto" technique, which layers white to suggest the passage of time. For Miley Cyrus, the shoot wasn’t just about clothes; it was about merging identities. “In that moment, Margiela and I became one,” she shared.
But it’s not just fashion history; it’s a cultural flashpoint, because it’s the first time in decades Margiela has featured a celebrity as the face of its brand. The result? A perfect storm of awe, confusion, and snark across social media and comment threads.
Miley Cyrus stuns in bold Maison Margiela campaign
This campaign is more than a collection; it’s a moment when anonymity met star power. Margiela has long shunned the celebrity spotlight, favoring collective creativity and understated artistry. Now, under Glenn Martens’s leadership, they’re embracing boldness, starting with Miley Cyrus at the forefront. The visuals mirror this shift: stripped-down, emotionally resonant, and ethereal. No loud logos, just paint, poise, and presence.
Miley’s own words underline the harmony: bare skin painted white, the iconic Tabi boots, and the intimate bond she felt with the Maison.
It’s the kind of imagery that refuses to stay buried in timelines. The striking visuals arrived online, and reactions poured in fast - sparks of admiration, shock, and online commentary that ran the emotional gamut.
One person sneered, “She looking pretty old now,”
“I am trying to understand the concept of the outfit.”
A third admitted, “Ohhh wowww…she looks kinda different…but still looks great!”
“Would’ve been scarier than scary movie series”
and not everyone’s on board with the hype, as one comment read,
“Sorry, stop hyping what is mid.”
These reactions echo broader trends: when pop culture and avant-garde fashion collide, the result is seldom neutral. Traditional fans meet conceptual art in the comments, and the tension is electrifying.
But then there were thoughtful defenders who praised the transformation as “daring” or “high art,” a reminder that Miley Cyrus has built a career on evolution and defying expectations.
In a world inundated with safe marketing and polished imagery, this campaign stands out exactly because it doesn’t play it safe. It’s mystifying, bold, and emotionally raw, painting more than her body; it’s painting a story.