On November 1, 2025, Mariah Carey declared the holiday season officially open. Her annual "It's Time" video dropped across social media to announce the unofficial start of Christmas 2025. The video featured comedian Billy Eichner as an elf, a new partnership with Sephora, and the sound of "All I Want for Christmas Is You," among other details.The video has been directed by Joseph Kahn. It opens with Mariah Carey dressed in an angel costume. She is surrounded by the aftermath of Halloween, such as empty candy wrappers, scattered makeup, and a vanity. She says:"Halloween slayed, but now… it's time!"Netizens were quick to react to the video, saying:"The biggest marketing gimmick was making people associate Christmas with Mariah not Jesus Christ"Boldeagle @waltermalungacaLINKThe biggest marketing gimmick was making people associate Christmas with Mariah not Jesus ChristInternet reactions to Mariah Carey launching her annual holiday season with 'It's Time' videoPop Base posted the video via its official X (formerly Twitter), captioning:"Mariah Carey officially kicks off the Holiday season."Fans did not wait long before weighing in on the comment section of the X post as they shared their thoughts on the video. Below are some of their remarks:"she really makes the most joyful time of the year so goddamn depressing.", declared an X user."Me this morning… MERRY CHRISTMAS!!!!! 🎄 from now until the end of the year so I’m in bit, don’t kill my vibe mood lol", commented another."She knows its time for her annual paycheck and she is letting y'all know that!!", noted a third.Others also chimed in:"😭😭😭😭 Infinite money Glitch. Can't she just Donate two days of her Christmas earnings to me", wrote a netizen."Mariah Carey’s ‘It’s Time’ video is just another corporate cash grab, using AI and striking labor as a punchline while pushing Sephora products. The ‘Queen of Christmas’ title is a trademark battle she’s fighting against other artists, and this feels more like a marketing stunt than a celebration of the holidays.", opined another."How has she become so irrelevant that the only time we speak about her is when it’s Christmas time 🥀", commented a third.Notably, Carey is teaming up again with Bucket Listers for the return of Mariah Carey's Holiday Bar. These will be pop-up experiences in four U.S. cities. Pop-up bar dates and locations are as follows:Thursday, November 13, 2025, Los Angeles, CA, at Mondrian Sky BarFriday, November 14, 2025, New York, NY, at UNTITLED at 3 Freeman AlleyThursday, November 20, 2025, Miami, FL, at Ray’s at Broken ShakerFriday, November 28, 2025, Las Vegas, NV, at On The RecordMariah Carey is also set to head to Las Vegas for her holiday concert residency, Christmastime in Las Vegas, at Dolby Live. The upcoming show dates are as follows:U.S. concert datesFriday, November 28, 2025, Las Vegas, NV, at Dolby Live Saturday, November 29, 2025, Las Vegas, NV, at Dolby Live Tuesday, December 2, 2025, Las Vegas, NV, at Dolby Live Wednesday, December 3, 2025, Las Vegas, NV, at Dolby Live Friday, December 5, 2025, Las Vegas, NV, at Dolby Live Saturday, December 6, 2025, Las Vegas, NV, at Dolby Live Tuesday, December 9, 2025, Las Vegas, NV, at Dolby Live Wednesday, December 10, 2025, Las Vegas, NV, at Dolby LiveFriday, December 12, 2025, Las Vegas, NV, at Dolby Live Saturday, December 13, 2025, Las Vegas, NV, at Dolby Live International concert dateSaturday, February 7, 2026, Abu Dhabi, United Arab Emirates, at Saadiyat Island (Open Air Venue) (Saadiyat Nights: Mariah Carey)For ticket info, fans can visit Carey's official pages.Also Read: "They are cooking something": Internet reacts as Justin Trudeau seemingly channels Katy Perry's left shark for Halloween