What is Dana White's net worth in 2025? Fortune explored as UFC president announces $7.7 billion deal with Paramount

Dana White, the long-serving president of the UFC, has a net worth of about $500 million, as per Celebrity Net Worth.

Recently, UFC announced a huge new broadcasting deal with Paramount and CBS. The deal is worth $7.7 billion, starting in 2026. As per the deal, UFC fans in the US will be able to watch all fights on Paramount+, and select events will air on CBS.

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Starting in 2026, Paramount will spend $7.7 billion over seven years to stream all 43 UFC events each year only on Paramount+ in the U.S., and you won’t have to pay extra for any of them.

The announcement has been met with excitement from netizens and has led to increased curiosity around White.

Dana White’s career

UFC was sold in 2016 for about $4 billion, per Forbes. At the time, Dana White owned about 9% of the UFC, which gave him around $360 million after taxes, per Celebrity Net Worth.

White has remained the head of the UFC and earns an annual salary of around $20 million, per Times Now. He also has other businesses like “Power Slap” and Zuffa Boxing. He also joined Meta’s board of directors in 2025 and co-launched an energy drink brand.

More details about the Paramount Deal

The new Paramount deal will end UFC’s old pay-per-view model in the US. Fans will no longer have to pay an extra fee to watch big fights. Instead, they get all UFC content with their Paramount+ subscription.

Dana White called the deal "historic." He noted,

"This historic deal with Paramount and CBS is incredible for UFC fans and our athletes. For the first time ever, fans in the U.S. will have access to all UFC content without a Pay-Per-View model, making it more affordable and accessible to view the greatest fights on a massive platform. This deal puts UFC amongst the biggest sports in the world. The exposure provided by the Paramount and CBS networks under this new structure is a huge win for our athletes and anyone who watches and loves this sport."

The deal is only confirmed for the US so far.

Per the NY Post, UFC's rights have been with ESPN and Disney for the past 5 years. The new Paramount deal has been signed for the next 7 years, starting in 2026.

In other news, recently ESPN signed a five-year deal with WWE for $1.6 billion.

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