Kylie Jenner and Hailey Bieber are all out supporting each other's brand products in Kylie's latest Instagram post. The Kylie Cosmetics founder uploaded a reel on September 15 featuring Rhode's founder, Hailey Bieber, where the two were seen applying Rhode's peptide lip shape and Kylie Cosmetics' lip liners while sitting in a car. The caption of the post read:
"A bestie lip combo @haileybieber"
Later, Kylie Jenner shared the reel on her Instagram story, calling Hailey her 'cutie bestie.' Additionally, she shared a throwback photo of herself and Hailey on her Instagram story, from 2016, showing their friendship. Hailey further shared Kylie's story on her Instagram with the caption:
"This makes me emo. 🥺"
Fans react to Kylie Jenner and Hailey Bieber's Instagram reel
Fans of Kylie Jenner and Hailey Bieber soon filled the comments with their excitement over the surprise post.
Let's have a look at their reactions:

"When girls reallllly support each other ❤️🔥," a user, @mishka_dii, commented.

"Really like this friendship ❤️❤️❤️❤️," another user, @szahraaaflesia, wrote.
"Kylie has a good friendship with her bestie that’s nice to see 😍❤️," one more user, @joannecosmo05, added.
"The coolest moms ohhh yeahhhh😍😍," another user, @photoskyliej, posted.

"😍😍😍you girl actually support each other so well💖 love to see both of you ❤️," a user, @pranali_0328, commented.
"We love a good girls girls moment," another user, @s_wilson10, posted.
"This is iconic ✨🥹🤍 right here OMG 🙃🙌🏻🙌🏻🙌🏻," another user, @arod.carolscorner, wrote.
Fans loved seeing Kylie and Hailey together, supporting each other's brands.
Kendall Jenner talks about Kylie Jenner and Hailey Bieber
While the exact time Kylie and Hailey became friends is unknown, Kendall Jenner, in her cover story for Elle published in 2018, shared how she became friends with Hailey. Speaking of it, she revealed:
"She (Hailey) was actually best friends with Kylie, and I was good friends with her cousin Ireland. Hailey lived in New York, and whenever we were there, we would hang out with her."
Kendall also shared that during her first New York Fashion Week, she became close friends with Hailey. She continued:
"From then on, she was my homie. At first, Kylie was mad; I had to bring them back together and be like, ‘No, it’s okay, guys.’ But it’s all good; that’s our love story."
The trio is often seen together hanging out at concerts and parties regularly. Hailey was also seen at Kylie Jenner's birthday with her husband, Justin Bieber, in August.