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Yoon Ji-Ah, an actress and a Korean influencer, was allegedly murdered by Choi, a CEO of an IT company. According to the reports, her body was found on the mountainside in Muju County, Korea. She went missing after a livestream on Yeongjong Island in Incheon.
Yoon Ji-Ah was a successful content creator. She had a massive following of 300,000 followers on TikTok. She shared lifestyle content on her social media accounts.
The man who allegedly murdered Ji-Ah, a man in his 50s, was a well-known figure in the SNS industry. He approached the 20-something influencer under the pretense of a business partnership. He promised her to increase her followers.
Choi was popular on video platforms as a “big-spending VIP” under the nickname “Black Cat.” Sources said that he achieved a level that is only possible by spending at least 100 million Korean won. However, he reportedly created a false identity but was actually facing massive debt.
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All we know about Yoon Ji-Ah’s murder case
On September 11, 2025, Yoon Ji-Ah was tragically murdered about 30 minutes after she ended a livestream broadcast at around 3:27 p.m. She was brutally assaulted and strangled to death by asphyxiation, as revealed by her autopsy.
Witness reported that they saw Choi, Yoon Ji-Ah’s murderer, dragging a large suitcase from his house. He reportedly stopped at multiple locations to create confusion in the investigation. He ultimately discarded her body in Muju’s mountains in North Jeolla Province.
After staying silent initially, Choi eventually confessed to killing the influencer. He was arrested 12 hours after the body of the influencer was discovered.
A CCTV footage went viral following the murder of Ji-Ah, in which the man was found kneeling and begging for forgiveness a day before the murder. Sure Boh reported that her mother told the reporters:
“The detective said at 3.27pm, the CCTV showed her about to get out of the car, but she was pulled back inside by force. The door then closed.”
Choi reportedly worked at a social media marketing agency. He was known on a livestreaming platform as a “big sponsor” or a VIP fan, famous for spending a significant amount on female influencers.
A live streamer said:
“To reach level 50, you need to spend about 150 million won (around S$137,974.33). Choi’s level was 46, which means he had spent at least 100 million won (about S$91,496.50).”
Although Choi claimed to be rich, he has actually been under financial burden. His house was reportedly auctioned due to mounting debts.
A report in Kbizoom stated that Yoon Ji-Ah was reportedly under extreme stress and wanted to terminate her contract with Choi. Reports said that her decision to leave eventually drove him mad, which influenced him to commit the crime.
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