Blue Archive, the popular anime-style mobile and PC game, found itself at the center of an unexpected drama this week when a planned influencer campaign was cancelled after fans reacted strongly online. What started as a standard promotional idea quickly turned into one of the most talked-about moments in the community’s recent history.The campaign was meant to celebrate Blue Archive’s ongoing content and engage more viewers by partnering with well-known creators from the anime and streaming space. Fans of the game were caught off guard, and what followed was an intense reaction that pushed the developers to rethink the entire effort. Within hours, the company issued a public statement apologizing for the confusion and pulled the campaign altogether.What was the reason behind Blue Archive's cancellation of the Influencer campaignBlue Archive initially announced an “influencer campaign” featuring four creators who have large followings in anime or streaming circles. These included Gigguk and CDawgVA, who many know from popular online shows, and VTubers like Zentreya and Ironmouse. The goal seemed simple: bring fresh eyes to the game during a special event and give players additional ways to engage with content.But the announcement didn’t land the way the developers hoped. Fans instantly took to social platforms to express disappointment and frustration at the choices. In particular, CDawgVA became a flashpoint for criticism because some players felt he did not respect or enjoy the type of content Blue Archive offers. According to community messages, there were old clips and comments about his opinions on games that featured the kind of character designs that they are known for, and some players saw that as “tone deaf” for a paid campaign.Others also pointed out that none of the selected influencers were active members of the Blue Archive community, leading to comments that these choices felt out of touch with the people who actually love and play the game.The response was swift. Within about eight hours, the developers deleted the original announcement, apologized publicly, and confirmed they would not be moving forward with the campaign. Their message acknowledged fan feedback, said they took it seriously, and promised to improve communication going forward. That quick reversal surprised many, showing just how strong and vocal the game’s community can be when something feels off.Their decision to cancel the campaign highlighted how important that relationship has become, and for many players, it reinforced the idea that their voice matters in the game’s ongoing story.